Darkroom · 12 hours ago
Managing Director, Paid Media
New York, NY
Full-time
Onsite
Director/Executive
10+ years expDarkroom is a leading growth marketing firm focused on redefining modern advertising through innovative strategies and technology. They are seeking a Managing Director of Paid Media to lead their paid media practice, driving performance and growth across various channels while overseeing a team and managing client relationships.
AdvertisingBrand MarketingConsultingDigital MarketingMarketingWeb DesignWeb Development
Responsibilities
Own media strategy across Meta, Google, TikTok, AppLovin, and emerging platforms — with deep expertise in Meta performance, creative strategy, and measurement
Build and scale client P&Ls for DTC and omni-channel brands; model pro forma revenue, margin, and contribution scenarios
Develop innovative full-funnel growth strategies grounded in data, creative diversity, and performance insights
Partner with data and analytics teams to implement MMM, MTA, and in-platform attribution models; communicate insights clearly to clients and executives
Oversee client onboarding and ongoing strategy audits; ensure media plans ladder to profitable growth and scalable CAC/LTV dynamics
Lead monthly executive reviews with client leadership to assess performance, forecast growth, and ensure alignment across marketing and finance teams
Serve as the primary escalation point for client and internal challenges; operate as the accountable owner of performance and client satisfaction
Lead and scale a best-in-class Paid Media Department — including Media Directors, Strategists, and Paid Social/Search Managers
Establish operational frameworks, workflows, and training systems to standardize excellence across all client accounts
Directly manage 10+ team members (and growing), ensuring strong KPI accountability, time allocation, and client success metrics
Partner with Recruiting to hire elite media talent with a DTC and Meta-first mindset
Conduct quarterly reviews and establish growth plans that align with both individual and departmental goals
Build a culture of curiosity, testing, and accountability — one that attracts the most capable paid media minds in the industry
Oversee department-wide budgets, staffing, and financial performance, ensuring efficient resource allocation and sustainable margins
Partner with Finance to own ad spend reporting, forecasting, and revenue contribution models
Collaborate with the CEO to refine service models, improve margin, and reduce churn through operational excellence and client success
Lead the creation of a unified reporting and mission control dashboard that visualizes performance, health, and growth across all client accounts
Qualification
Required
10+ years in paid media and growth marketing, with 7+ years in DTC/eCommerce
Proven Meta expert — managed $10M+ monthly spend and scaled eCommerce brands across Beauty, CPG, Apparel, and Skincare
Deep understanding of media measurement, MMM/MTA, and the latest Meta and platform updates (ask: “Explain Andromeda” — if you can't, this role isn't the right fit)
Prior experience leading media teams within top-tier agencies (Power Digital, MuteSix, Tinuiti, Metric Digital, WPromote) or scaling internal brand media functions
Mastery of the DTC P&L, contribution margin, and how traffic, CPM, CVR, and AOV interact to drive growth
Strategic yet deeply operational — capable of designing a growth playbook and managing execution down to the platform level
Strong understanding of creative strategy and testing within Meta — and how creative and media integrate for compounding performance
High EQ, low ego leader who thrives in fast-paced, client-facing, data-driven environments
Based in New York City with deep relationships and network within the digital performance ecosystem
Benefits
Work-Life Balance: We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and perform at your best.
Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!
Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
Generous Quarterly Bonuses: Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded.
Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.
Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.
Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.
Company
Darkroom
Darkroom is a vertically integrated digital agency pioneering the next generation of consumer-facing brands.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lucas DiPietrantonio
Co-Founder, CEO
Recent News
2025-09-19
Company data provided by crunchbase