Valpak · 5 hours ago
Senior Vice President - Regional Sales - West
Los Angeles, CA
Full-time
Onsite
Director/Executive
15+ years expValpak is seeking a dynamic Senior Vice President, Regional Sales, to lead their high-performing sales organization across the West/Central region. This role involves driving revenue growth, overseeing strategic markets, and managing a sales team while balancing strategic vision with disciplined execution.
Marketing & Advertising
Responsibilities
Inspire, mentor, and motivate the salesforce to achieve growth and profit objectives
Oversee talent acquisition, in-market training, professional development, and performance management of the sales team
Utilize data-driven insights to fuel new account growth, minimize churn, expand customer spend, and optimize funded lead conversion rates
Maintain a deep understanding of the competitive landscape and industry trends, implementing proactive measures to safeguard and expand market share
Drive the adoption of growth initiatives across the full Valpak Clipp portfolio, including clipp.com, digital and data-driven solutions, and integrated multi-product packages to increase advertiser ROI and share of wallet
Develop a comprehensive understanding of all company products/solutions and their synergies to drive optimal advertiser performance and enhance customer satisfaction
Ensure disciplined revenue quality by balancing growth with profitability, retention, effective pricing, and sustainable customer economics
Implement robust accounts receivable management practices to ensure timely collection and improve cash flow consistency, aligning financial operations with strategic revenue objectives
Identify and address challenges within regions, proactively formulating and implementing effective solutions to drive performance improvement
Own and manage weekly KPIs across the full funnel—from activity to outcomes—with clear accountability for new customer acquisition, retention, and revenue mix
Partner with your peers to share best practices and cultivate an agile sales environment
Maintain a customer-centric approach, collaborating seamlessly with Inside Sales, the Agency, and National Sales to maximize profitability
Collaborate with cross-functional leaders to ensure the success of new programs, product launches, promotions, and initiatives to optimize business performance
Lead by example in upholding the company’s code of conduct, fostering diversity, equity, integrity, and inclusion practices across all business operations
Establish a rigorous operating cadence for pipeline management, forecast accuracy, and performance reviews, ensuring predictable results and early identification of risk
Develop and deliver Quarterly Business Reviews (QBRs) to the Executive Leadership Team (ELT), highlighting performance trends, achievements, KPIs, and other strategic insights
Effectively manage costs and expenses for the business unit, ensuring alignment with budgetary objectives
Perform any other duties as assigned, demonstrating adaptability and commitment to organizational goals
Qualification
Required
Minimum 15 years of progressive sales or business management experience in media or direct marketing
Bachelor's degree or equivalent experience in Business, Sales, Marketing, or a related field
Extensive experience in successfully developing and executing sales strategies to drive revenue growth and market expansion
Experience in managing large-scale sales operations, including budget planning, P/L management, and resource allocation
In-depth knowledge of the industry, market trends, and competitive landscape
Demonstrated ability to lead and motivate high-performing sales teams towards achieving ambitious targets
Strong negotiation skills and a deep understanding of modern, consultative sales processes and value-based selling methodologies
Effective decision-making ability and exceptional communication skills
Superior client service orientation with the ability to work with clients at all levels
Ability to drive change and utilize change management principles and processes to navigate the changing landscape
Proficiency with Salesforce.com or similar CRM platforms, demonstrating advanced skills in utilizing these tools to optimize sales performance and manage customer relationships effectively
Ability to effectively lead, manage, and grow a remote team
Company
Valpak
Valpak provides direct marketing and omnichannel media solutions for local and international companies and brands.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Cate
Chief Executive Officer
Chris Jacobs Sr.
President/CEO
Company data provided by crunchbase