MNTN · 14 hours ago
Principal Strategist, Ad Measurement
United States
Full-time
Remote
Senior Level, Lead/Staff
6+ years expMNTN is a company that prioritizes its people and is renowned for its innovative approach to Connected TV advertising. They are seeking a Principal Strategist in Ad Measurement to lead advanced measurement strategy and performance validation, significantly influencing customer decisions and enhancing measurement credibility.
AdvertisingMarketingReal TimeSoftware
Responsibilities
Own best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem
Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, guiding decisions around methodology, success criteria, and result interpretation
Act as a strategic advisor to customers, translating complex measurement results into clear, actionable business insights, while communicating confidence levels and limitations
Lead internal and external enablement on measurement rigor and analytical best practices, elevating how teams and customers approach performance validation post-launch
Contribute measurement-driven insights to go-to-market initiatives, including playbooks, positioning, and enablement materials
Synthesize learnings across customer engagements to identify patterns and opportunities, informing product strategy and roadmap discussions with Product and Engineering
Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions and implementation guidance
Serve as an escalation point for complex post-launch measurement challenges, leading structured analysis when performance results are ambiguous or difficult to interpret
Maintain expertise on the evolving CTV and AdTech measurement landscape, informing MNTN's point of view on performance measurement
Qualification
Required
6+ years of experience in customer-facing solutions, product, analytics, or technical roles, with ownership over measurement strategy, performance validation, or complex analytical problem-solving
Prior experience in AdTech, MarTech, or performance marketing, with direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks
Strong communication skills: Ability to translate complex technical and analytic concepts into clear, executive-ready recommendations
A customer-centric mindset: Comfortable guiding customers through complex post-launch performance validation and optimization
Cross-functional collaboration skills: Proven ability to work with Product, Engineering, Customer Success, and external partners to drive customer outcomes
Analytical, solution-oriented approach: Ability to identify performance gaps, troubleshoot challenges, and recommend actionable solutions
Preferred
Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers, is strongly preferred
Benefits
100% remote within the US
Flexible vacation policy
Annual vacation allowance for travel related expenses
Three-day weekend every month of the year
Competitive compensation
100% healthcare coverage
401k plan
Flexible Spending Account (FSA) for dependent, medical, and dental care
Access to coaching, therapy, and professional development
Company
MNTN
MNTN Performance TV is a CTV advertising platform with targeting, measurement, and optimization for amplifying marketers' performance goals.
201-500 employees
H1B Sponsorship
MNTN has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (10)
2023 (10)
Funding
Current Stage
Public CompanyTotal Funding
$185.8MKey Investors
Mercato PartnersQualcomm VenturesBonfire Ventures
2025-05-22IPO
2022-02-01Series D· $119M
2017-05-19Convertible Note
Leadership Team
Mark Douglas
President & CEO
Patrick Pohlen
Chief Financial Officer
Recent News
legacy.thefly.com
2026-01-23
GlobeNewswire
2026-01-22
2026-01-20
Company data provided by crunchbase