LIMRA · 5 hours ago
Market Content Coordinator
Atlanta, GA
Full-time
Hybrid
Mid Level
3+ years expLIMRA is recognized as a trusted source for industry knowledge, providing research, training, and networking solutions to financial services companies. The Marketing Content Coordinator will focus on content drafting, editorial planning, and cross-functional coordination to deliver compelling content that helps members engage with insights and promotes the organization's value proposition.
Financial Services
Responsibilities
Drafts, edits, and prepares marketing content across digital and sales enablement formats, including blogs, emails, social copy, presentations, case studies, value statements, video scripts, etc
Coordinates content workflows from conception through scheduling, ensuring deadlines and inputs are aligned across marketing, creative, and stakeholder teams
Identify creative content formats that push the parameters of B2B content for executives
Explore sales enablement formats and the best ways to create awareness and engagement among members
Work with marketers to build editorial calendars; identify members’ needs and gaps in our content and recommend new topics
Works closely with internal digital, creative, and marketing operations teams to support execution, publishing and deployment
Stay up to date on industry trends to support content development
Drive measurable program results. Monitor progress and report on key metrics to optimize marketing performance
Distill complex research into content that is easily understood
Proofread and edit content before publication
Qualification
Required
Bachelor's degree in Marketing/Advertising, Journalism, Communications, or other related field
3-5 years of experience as a professional writer and editor, preferably in a marketing role for a financial services company
Exceptional written skills and proven ability to distill and convey complex, technical topics and messages in a clear, engaging manner
Experience supporting content calendars aligned with organization goals and coordinating work across multiple teams
Understanding of audience segmentation and content personalization
Tell compelling stories and have a creative mind
Data-driven mindset to optimize content based on performance
Detail oriented and able to manage multiple projects simultaneously, from development to completion
Excellent time management, collaboration, adaptability and organizational skills required
Self-motivated with ability to work independently and as part of a team
Open and responsive to constructive feedback
Preferred
Knowledge of insurance/annuity/financial services
Experience with Salesforce is a plus
Benefits
We offer a rich benefits package that starts on Day 1!
‘Work For Your Day’ extremely flexible hybrid schedule!
Company
LIMRA
LIMRA is a worldwide research, consulting, and professional development organization
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
G
Gina Birchall
Chief Operating Officer
Brent Lemanski
AVP and Executive Director
Recent News
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