H-E-B · 7 hours ago
Head of Retail Media Analytics and Strategy
Austin County, TX
Full-time
Onsite
Director/Executive
10+ years expH-E-B is seeking a senior leader to own and scale their Retail Media Analytics and Growth Strategy. This role involves setting the vision for insights and performance storytelling to drive advertiser growth, while managing a team and collaborating with business and product leadership.
Retail
Responsibilities
Own and scale H-E-B Retail Media (HRM) Analytics and Growth Strategy
Set the vision for how insights, measurement, and performance storytelling drive advertiser growth and commercial impact
Activate and commercialize HRM’s measurement capabilities from insight generation through go-to-market execution
Ensure advertisers and internal teams understand, trust, and act on analytics to drive measurable business outcomes
Shape a cohesive measurement narrative
Lead go-to-market strategy
Translate advanced analytics into clear, compelling value propositions for brand partners
Influence the product roadmap by embedding advertiser insights, analytics innovation, and performance storytelling into HRM’s long-term measurement vision
Mentor data scientists on adoption of the latest ML / AI best practices and reusable assets
Qualification
Required
10 years of experience in a retail-related data / decision science role; experience managing data science teams across multiple projects
A related degree or comparable formal training, certification, or work experience
10+ years of experience in a retail or retail-related decision science role
7+ years of experience in management or technical leadership
Strong collaboration track record with product managers, engineers, and data scientists, especially in translating business needs into analytical requirements or product roadmaps
Media analytics, marketing science, or data strategy, preferably in retail media, CPG, ad tech, or digital marketing
Ability to engage directly with advertisers and agencies, articulating analytical findings in a business-relevant way and influencing investment strategy
Deep understanding of the media measurement ecosystem, including programmatic display, sponsored search, CTV, and omnichannel attribution
Hands-on operation experience with incrementality testing, MTA, and MMM methodologies including designing and interpreting design of experiment methods like holdout experiments, causal inference, and synthetic control groups
Experience working with clean rooms/CaaS, identity graphs, and 1P/3P data integrations to power closed-loop measurement
Familiarity with key retail media KPIs and metrics: ROAS, lift, viewability, attention, sales attribution, share of voice, and category growth
Excellent communication and storytelling skills; capable of packaging complex analytical outputs into narratives for executive and advertiser audiences
Work in a fast-paced retail environment with frequently shifting priorities
Travel by car or plane with overnight stays
Work extended hours; sit for long periods
Preferred
someone who can inspire and mentor data scientists on adoption of the latest ML / AI best practices and reusable assets
Benefits
Once you're eligible, you'll become an Owner in the company
Company
H-E-B
H-E-B is headquartered in San Antonio, Texas with approximately $46 billion in revenue and 160,000+ Partners.
10001+ employees
H1B Sponsorship
H-E-B has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (27)
2023 (57)
2022 (40)
2021 (28)
2020 (37)
Funding
Current Stage
Late StageLeadership Team
Jason L.
President & Chief Operating Officer @ Favor Delivery
Roxanne Orsak
Chief Operating Officer
Recent News
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