Fidelity Bank · 8 hours ago
Senior Manager, Digital Marketing
Durham, NC
Full-time
Hybrid
Senior Level
5+ years expFidelity Bank is seeking a Senior Manager of Digital Marketing to develop and execute email, direct mail, and lead generation campaigns. The role involves building complex targeting rules using SQL and Salesforce, ensuring accurate communication delivery, and analyzing customer data for optimization.
BankingBitcoinCustomer ServiceFinancial ServicesInsuranceWealth Management
Responsibilities
Understands communication targeting requirements and develops logic to identify and segment the intended audience
Applies subject matter expertise and business domain knowledge to translate listed targeting requirements into SQL queries for a designed audience list
Works with large and varied data sets from multiple data sources, to conduct analysis on current customer activity and generates concise reporting, contact lists, and relevant insights
Builds complex targeting rules in SQL Server, Unica Campaign, and Salesforce Journey Builder
Develops scalable, repeatable processes for building target populations
Audits and performs quality assurance to ensure flawless delivery, including peer and team design reviews
Supports and monitors campaigns in production, troubleshoots technical issues, and makes modifications necessary to ensure communication accuracy
Works with partners to understand their objectives and customer messaging requirements, develops contact lists, and ensures the timely delivery of marketing, service, and regulatory communications to customers
Analyzes research, data, and technology to understand user intent and measure outcomes for ongoing optimization
Qualification
Required
Bachelor's degree in Computer Science, Engineering, Information Technology, Information Systems, or a closely related field (or foreign education equivalent) and five (5) years of experience as a Senior Manager, Digital Marketing (or closely related occupation) developing, maintaining, and executing complex SQL procedures used in business-to-business communication deployment, in a benefits recordkeeping services environment
Or, alternatively, Master's degree in Computer Science, Engineering, Information Technology, Information Systems, or a closely related field (or foreign education equivalent) and three (3) years of experience as a Senior Manager, Digital Marketing (or closely related occupation) developing, maintaining, and executing complex SQL procedures used in business-to-business communication deployment, in a benefits recordkeeping services environment
Demonstrated Expertise (“DE”) working with workplace retirement plans, recordkeeping structure, and communication models for workplace retirement products, including plan types, markets, products, and contact requirements designed for plan sponsors, advisors, and consultants for US corporate employers, using SQL Server Management Studio to conduct audience segmentation within marketing automation environments to target specific client contacts for personalized regulatory, service, and marketing campaigns; and analyzing and manipulating the data for multi-channel campaigns, using Microsoft Excel
DE maintaining and writing codes and procedures, including the execution of Extraction, Transformation, and Loading (ETL) routines to consolidate data from complex data sources within a SQL Server relational database, for accurate audience lists and time-sensitive communications within a multi-channel communication environment, using SQL Server Management Studio (SSMS) and SQL queries; and performing automated data updates using scheduled procedures within a CRM-integrated database to ensure real-time audience list accuracy for campaign execution (using SQL Server Agent to schedule jobs in SSMS)
DE profiling data quality analysis, compliance checks and enforcements, and data validation rules within a marketing database to ensure the audience lists meet regulatory requirements before implementation, using SQL queries and constraints; and performing structural database updates by interpreting changes in the source system to ensure seamless schema evolution, data integrity, and minimized downtime within a relational database environment, using Data Definition Language (DDL) commands in SQL
DE designing and implementing journey flows to automate customer journeys and segment recipients based on engagement patterns to apply audience data trends, data privacy, and CAN-SPAM laws and create compliant audience lists within a multi-channel marketing environment, using Automation Studio and Journey Builder in Salesforce Marketing Cloud
Company
Fidelity Bank
Fidelity Bank is a commercial bank providing services financial sercvices.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-12-17Acquired
2014-09-01Private Equity
Company data provided by crunchbase