True Care Home Care · 15 hours ago
Marketing Associate (Bilingual: Chinese)
Brooklyn, NY
Full-time
Onsite
New Grad, Entry Level
$55K/yr - $70K/yrTrue Care is committed to enhancing the quality of life through holistic home healthcare. The Marketing Associate will develop and maintain relationships with referral sources to increase patient census and brand visibility, while also implementing referral strategies and participating in community outreach efforts.
Health CareHospitalTherapeutics
Responsibilities
Obtain referrals from existing referral sources and follow up to ensure patients are enrolled with the agency
Build strategic partnerships and develop techniques to attract new clients in the industry
Schedule and present information about True Care’s programs and services to community organizations, including doctors’ offices, hospitals, nursing homes, independent living facilities, planning boards, and other healthcare professionals
Utilize marketing strategies and techniques to attract new patients
Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long-term impact goals in mind
Attend community events as needed
Develop compelling and concise outreach materials in collaboration with the Branding department
Demonstrate thorough knowledge of the agency, including our vision, mission, and values; the services we provide; and how we differentiate ourselves from other home care agencies
Provide monthly reports on outreach efforts
Perform other related marketing duties as assigned
Qualification
Required
High school diploma/College degree in a related business field preferred
Knowledge of and experience in the Home Care Private Client sector is a plus
This role requires up to 75% travel within New York City; having a car is required
Bilingual in Mandarin and/or Cantonese is required
Knowledge and experience with computer applications, including Salesforce and Excel
Excellent sales and marketing, communication, time management, and organizational skills
Self-driven with strong business development goals and the ability to execute plans to achieve desired outcomes
Clean, professional image, behavior, and demeanor are expected at all times
Maintaining standards of high quality customer service
Benefits
Health, dental, and vision insurance
401(k) with company match
PTO and paid holidays
Professional development opportunities
Mission-driven work in an innovative healthcare space
Company
True Care Home Care
True Care is a licensed home care agency providing personalized care to families throughout New York City and Westchester County since 2009.
Founded in 2009
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Shana Fireworker
Chief Operating Officer
Motty Feig
Vice President Managing Partner
Company data provided by crunchbase