The QCC Group LLC · 1 day ago
Brand Manager
Plainfield, NJ
Full-time
Onsite
Mid, Senior Level
$75K/yr - $95K/yr
3+ years expThe QCC Group LLC is focused on building culturally relevant cannabis brands designed to win locally and scale intentionally. They are seeking a Brand Manager who will own brand strategy and execution across multiple brands, blending strategic leadership with hands-on marketing and team building.
Cosmetics
Responsibilities
Own brand positioning, messaging, and identity across Craft Kings, Locals Only, and future QCC brands
Develop and execute go-to-market strategies for new product launches, relaunches, and line extensions
Ensure brand differentiation and consistency across packaging, retail execution, digital channels, and field activations
Act as the internal brand authority and steward, aligning sales, marketing, creative, and leadership around clear brand priorities
Lead end-to-end launch planning and execution, including:
Product positioning and pricing strategy
Packaging development and refreshes
Retail sell-in materials and selling platforms
Distribution and launch sequencing
Partner closely with sales to support sell-through, account prioritization, and retail readiness
Leverage data platforms to evaluate pricing, identify whitespace opportunities, and optimize performance by account and region
Design and execute in-store marketing programs, including displays, promotions, staff education, and sampling initiatives (where permitted)
Develop retail-specific strategies that drive velocity, brand awareness, and repeat purchase
Ensure strong execution and brand standards across all retail touchpoints
Build, hire, train, and manage a high-performing Brand Ambassador team
Define BA roles, responsibilities, schedules, and KPIs tied to retail impact and brand objectives
Develop training materials and brand education to ensure ambassadors are confident product experts
Oversee field reporting, feedback loops, and continuous improvement of the program
Develop and manage social media strategy aligned with brand voice and compliance requirements
Collaborate with internal or external partners to improve brand visibility, discoverability, and SEO performance
Support content creation that reflects brand values, product quality, and consumer lifestyle alignment
Track, analyze, and report on key performance metrics across launches, campaigns, and field marketing efforts
Gather and synthesize retailer, consumer, and ambassador feedback to inform product, messaging, and execution improvements
Manage brand budgets, forecast spend, and evaluate ROI across initiatives
Monitor market trends, competitive landscape, and consumer behavior to inform strategic decisions
Collaborate closely with sales, cultivation partners, creative, legal/compliance, and operations teams
Serve as the connective tissue between brand vision and real-world execution
Ensure all brand initiatives align with regulatory requirements and company standards
Qualification
Required
Proven experience launching or growing brands in a regulated or highly competitive market
Strong understanding of retail environments and field marketing execution
Data-driven mindset with the ability to translate insights into action
Excellent communication, organization, and leadership skills
Willingness to travel locally and spend time in the field
Must thrive in and handle ambiguity & fast-paced environment
Ability to build and deliver against strict timelines
Strategic thinking and problem-solving capabilities
Analytic and creative thinking skills
Strong communication and interpersonal skills
Strong Excel and Powerpoint skills
Must be at least 21 years old and able to pass the NJ CRC Background Check for an agent card
Preferred
Experience building and managing ambassador or street teams strongly preferred
3–6+ years of experience in brand management, field marketing, or consumer marketing (cannabis, CPG, beverage, or lifestyle brands preferred)
Benefits
Opportunity to shape multiple brands from the ground up
High-impact role with real ownership and visibility
Collaborative, entrepreneurial environment
Chance to build programs, not just manage them
Company
The QCC Group LLC
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase