84.51˚ · 3 hours ago
Director, Product Management – Audience & Measurement (P4127)
Chicago, IL
Full-time
Onsite
Director/Executive
$157K/yr - $274K/yr
8+ years exp84.51° is a retail data science, insights and media company. The Director, Product Management – Audience & Measurement owns the end-to-end product vision, strategy, and delivery for audience creation and activation measurement pipelines, ensuring accuracy and reliability while leading a team of Product Managers to deliver impactful outcomes.
Management Consulting
Responsibilities
Own the long-term strategy for audience creation and activation measurement capabilities across KPM
Define a cohesive roadmap that unifies data science methodologies and scalable platform capabilities into a repeatable and efficient deployment model
Monitor industry trends (audience science, attribution, incrementality, retail media) to inform future product direction
Oversee the scaled science pipelines that generate audiences, model scores, and campaign measurement outputs
Ensure pipelines are reliable, efficient, and operate with rigorous governance and data quality standards
Drive continuous pipeline innovation with Data Science and Engineering to improve accuracy, performance, and automation
Own and advance measurement methodologies (e.g., lift, incrementality approaches, attribution science)
Drive methodology innovation, ensuring alignment with evolving market standards and KPM’s commercial strategy
Champion transparency, scientific rigor, and repeatability across all measurement outputs
Collaborate with Commercial Strategy & Activation to deeply understand customer needs and ensure our capabilities address market gaps
Partner with Engineering to define scalable, extensible APIs and supporting technical architecture
Align with cross-domain product peers so audience & measurement capabilities integrate seamlessly across KPM products
Guide your team to deliver against roadmap commitments with clarity, focus, and disciplined prioritization
Ensure your products meet high standards for scalability, performance, and technical architecture suitability
Maintain accountability for outcomes, not just output, by measuring and communicating the value delivered to customers and the business
Lead, mentor, and develop a team of Product Managers
Provide coaching on product management, stakeholder influence, strategic thinking, and technical fluency
Build a strong, empowered team culture centered on collaboration, accountability, and continuous learning
Qualification
Required
8+ years of product management experience, including significant experience owning complex, technical, data or ML‑driven products
Proven success leading and developing Product Managers or other direct reports
Demonstrated ability to define product strategy, influence cross‑functional partners, and drive measurable business outcomes
Strong technical fluency, including understanding of machine learning concepts, API‑based architectures, and data pipelines
Experience operating in ambiguous environments and providing clarity, direction, and prioritization
Excellent communication, storytelling, and stakeholder‑management skills
Preferred
Experience in AdTech/MarTech, retail media, or related data‑driven marketing ecosystems
Hands‑on experience collaborating with Data Science teams on model development, measurement frameworks, or experimentation design
Familiarity with identity resolution, privacy‑preserving data practices, and cross‑channel measurement
Proven ability to define and scale capabilities that power multiple downstream product experiences (vs. owning front‑end or UI)
Benefits
Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Company
84.51˚
84.51° helps companies create sustainable growth by putting the customer at the center of everything.
1001-5000 employees
H1B Sponsorship
84.51˚ has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (23)
2023 (29)
2022 (39)
2021 (26)
2020 (17)
Funding
Current Stage
Late StageLeadership Team
Mario DiMercurio
Director, Product - Platform Components
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