FTS Group · 17 hours ago
Marketing Automation Specialist
Huntsville, AL
Full-time
Onsite
Mid Level
$70K/yr - $90K/yr
3+ years expFTS Inc is a company focused on enhancing digital marketing strategies for housing communities. The Marketing Automation Specialist will manage digital marketing systems, optimize lead flow, and work cross-functionally to drive sales conversions and community traffic.
AnalyticsInformation TechnologyProject Management
Responsibilities
Manage and optimize the digital marketing infrastructure supporting active communities, new community launches, and inventory-driven campaigns
Execute digital growth strategies across SEO, AI-assisted optimization, and paid media channels to drive qualified traffic and leads to communities
Oversee marketing automation and CRM workflows that route, score, and nurture leads from digital sources to on-site sales teams
Partner with marketing leadership to evaluate and implement tools that support community-level marketing, reporting, and scalability
Serve as a primary owner of the CRM and marketing automation platform, improving lead tracking, attribution, and follow-up performance
Build and maintain dashboards that provide visibility into traffic, lead volume, appointment setting, and conversion by community and division
Collaborate with paid media teams to support campaign structure, automation, tracking, and ongoing optimization across multiple markets
Lead testing initiatives focused on improving landing pages, community websites, forms, and buyer engagement throughout the funnel
Work closely with sales leadership to improve workflows between marketing systems and sales processes, including training and adoption
Monitor emerging marketing technologies and AI capabilities relevant to residential real estate and homebuilding
Support cross-functional initiatives tied to growth, market expansion, and operational efficiency
Qualification
Required
3+ years of experience in digital marketing, marketing operations, or marketing technology within homebuilding, real estate, or a related B2C industry
Strong understanding of the homebuyer journey, community-based marketing, and lead-to-sale workflows
Analytical mindset with the ability to translate marketing data into actionable insights for sales and leadership teams
Highly organized, self-directed, and comfortable managing multiple communities and priorities
Strong communication skills and experience working with cross-functional teams
Valid driver's license
Google Analytics
Google Ads and Facebook Ads
Google Sheets / Excel (advanced proficiency)
Marketing automation and integration tools (Zapier or similar)
CRM platforms supporting sales follow-up and lead management
Reporting and dashboard tools (Looker Studio, Power BI)
Preferred
Bachelor's degree in marketing, business, computer science, or a related field
HubSpot or similar CRM/marketing automation platforms
Experience supporting multi-market or multi-division homebuilders
Design tools (Adobe Creative Suite, Figma)
Data and scripting skills (SQL, Python)
Web technologies (JavaScript, Node.js, HTML, CSS)
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Company
FTS Group
FTS Group is a leading business software provider in Central and Eastern Europe, enabling large and mid-sized organizations to scale faster through intelligent digital transformation.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase