Invoca · 2 hours ago
Customer Marketing Manager
United States
Full-time
Remote
Mid Level
$70K/yr - $85K/yr
4+ years expInvoca is a leading revenue execution platform company that leverages AI to connect online marketing with offline sales. The Customer Marketing Manager will create and execute programs to drive customer advocacy, engagement, and retention, acting as a liaison between customers and internal teams to celebrate and empower customer success stories.
Artificial Intelligence (AI)Digital MarketingSpeech Recognition
Responsibilities
Create and execute measurable multi-channel marketing programs that drive customer advocacy and improve retention
Own and expand Invoca’s Customer Advocacy program, maintaining strong relationships with customer advocates and ensuring mutual success
Produce and manage customer user groups, including scheduling, content development, speaker coordination, and performance tracking
Promote customer success stories and thought leadership across Invoca channels—including newsletters, blogs, webinars, and internal communications
Collaborate cross-functionally to support product launches, internal enablement, and promotional content development
Partner with Sales and Marketing to leverage customer stories for references, case studies, testimonials, and event participation
Secure and coordinate customer participation in speaking engagements, analyst sessions, and press opportunities
Drive engagement in customer feedback initiatives such as G2 reviews, NPS surveys, and product beta programs
Stay current on industry trends and best practices in customer marketing, identifying new opportunities to showcase customer success
Have strong AI fluency and apply an AI-first mindset, using AI tools to streamline workflows, surface insights, and enhance customer engagement strategies
Qualification
Required
4+ years of experience in customer marketing, advocacy, or demand generation at SaaS or B2B technology company
Strong communication and presentation skills, with the ability to craft persuasive narratives for internal and external audiences
Creative marketing instincts and storytelling ability to highlight customer impact and drive engagement
Proven project management skills with a high attention to detail and the ability to manage multiple initiatives independently
A track record of delighting customers and nurturing long-term relationships that drive loyalty
Familiarity with marketing automation (Marketo experience a plus) and community management software
Strong analytical and problem-solving skills, with experience in data-driven decision making and A/B testing
High emotional intelligence, collaboration skills, and passion for customer experience
Benefits
Flexible Time Off – Take the time you need to rest and recharge.
Paid Holidays – 16 U.S. paid holidays, including a winter break.
Health Benefits – Medical, dental, and vision coverage with multiple plan options, including fertility assistance.
Retirement – 401(k) with up to 4% company match.
Stock Options – Share in Invoca’s growth and success.
Mental Health Program – Comprehensive support through SpringHealth.
Paid Family Leave – Up to 12 weeks of 100% paid leave for family care or bonding.
Paid Medical Leave – Up to 12 weeks of 100% paid leave for medical needs.
InVacation Bonus – Thank-you bonus after 7 years of service.
Wellness Subsidy – Apply toward fitness memberships or wellness activities.
Company
Invoca
Invoca, the recognized leader in conversation intelligence AI for marketing, e-commerce, and contact center teams
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$201.5MKey Investors
Silver Lake WatermanMorgan Stanley Alternative Investment PartnersAccel
2022-06-14Series F· $83M
2019-10-17Series E· $56M
2016-03-30Series D· $30M
Leadership Team
Gregg Johnson
CEO
Teresa Dietrich
Chief Technology Officer
Recent News
2025-11-14
Company data provided by crunchbase