Director of Marketing Data Governance jobs in United States
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ADP · 3 hours ago

Director of Marketing Data Governance

positionBoston, MA
timeFull-time
remoteHybrid
seniorityLead/Staff, Director/Executive
money$106K/yr - $283K/yr
date5+ years exp

ADP is seeking a Director of Marketing Data Governance to join our Marketing Measurement and Insights team. This role will be critical in ensuring that our data is reliable, consistent, and effectively supports strategic marketing initiatives, such as Multi-Touch Attribution (MTA).

Bookkeeping and PayrollConsultingHuman ResourcesOutsourcingPaymentsSoftware
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H1B Sponsor Likelynote

Responsibilities

Governance Framework Development: Build a comprehensive governance framework focused on the data that fuels marketing
Define & Track Critical Data Elements (CDEs): Work with stakeholders to identify and build out documentation on critical data elements for marketing, ensuring they are well-understood across the organization
System & Process Analysis: Understand specific processes and upstream systems that influence the marketing Critical Data Elements, document the data flows and recommend governance process improvements
Audit: Develop a data audit framework that provides real-time notifications of data flow and quality issues. Proactively identify, track, communicate, and partner with data teams to resolve issues
Cross-functional Collaboration: Work closely with marketing, sales operations, sales governance, data engineering, enterprise governance, and analytics teams to ensure alignment on data governance practices
Support Stakeholder Awareness: Work with the broader Data Governance team to ensure stakeholders are aligned and aware of data quality metrics and governance measures
Provide Recommendations: Proactively provide recommendations to improve data quality and ensure adherence to data standards
Data Lineage Documentation: Develop and maintain data lineage documentation for key sales and marketing datasets to ensure transparency and traceability of data across systems
Drive Training and Education: Support and deliver training sessions to improve data literacy and understanding of data governance practices
Data Stewardship: Act as a data steward for marketing, work with relevant stakeholders to identify and develop corrective action plans and preventive measures to maintain data quality

Qualification

Data governance frameworksSalesMarketing technologiesData lineage documentationData quality improvementData auditing toolsSQLBusiness analysisData stewardshipTrainingEducationData visualization toolsPythonMetadata managementCross-functional collaborationCommunicationProblem-solving skills

Required

Bachelor's degree or equivalent
5+ years of experience in data governance, data management, or a related field
Proven track record of implementing and supporting data governance frameworks
Knowledge of marketing and sales technology, such as CRM, CDP, automation, and activation platforms
Business Analysis skills and ability to understand complex systems and data flows
Experience with process flow and data lineage documentation tools
Experience collaborating with cross-functional teams, especially in marketing and sales domains
Excellent communication skills with an ability to convey complex data concepts to a variety of stakeholders
Experience with data lineage, metadata management, and data stewardship practices
Experience with data auditing tools
Strong problem-solving skills and experience in resolving data quality issues
Strong expertise in leveraging SQL
Certifications in data governance or data management (e.g., DAMA Certified Data Management Professional)

Preferred

Experience with data analysis and data visualization tools is a plus
Experience with Python is a plus

Benefits

Medical
Dental
Vision
Life Insurance
Matched Retirement Savings
Wellness Program
Short-and Long-Term Disability
Charitable Contribution Match
Holidays
Personal Days & Vacation
Paid Volunteer Time Off
And more.

Company

ADP

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ADP provides business outsourcing solutions that facilitate businesses in HR, payroll, and administration processes.
dateFounded in 1949
location
Roseland, New Jersey, USA
people-size10001+ employees
web-link
http://www.adp.com

H1B Sponsorship

ADP has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (531)
2024 (386)
2023 (340)
2022 (523)
2021 (342)
2020 (353)

Funding

Current Stage
Public Company
Total Funding
$17.1B
2025-06-27Post Ipo Debt· $7.05B
2025-05-06Post Ipo Debt· $1B
2024-09-05Post Ipo Debt· $1B

Leadership Team

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Carlos Rodriguez
President & Chief Executive Officer
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Maria Black
President and CEO
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Recent News

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Company data provided by crunchbase