Senior Director – Marketing Technology jobs in United States
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Eddie Bauer · 7 hours ago

Senior Director – Marketing Technology

positionDallas, TX
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$170K/yr - $265K/yr
date10+ years exp

Eddie Bauer is seeking a Senior Director – Marketing Technology to lead the engineering team responsible for building and scaling advanced marketing technology. This role involves collaborating with data engineering and data science teams to create data-driven customer experiences while ensuring high-quality delivery through Agile practices.

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H1B Sponsor Likelynote

Responsibilities

Champion the Agile SDLC across the organization, serving as both a coach and a practitioner. Outcomes: consistent, predictable, and high-quality delivery
Lead the design and development of web-scale, cloud-native marketing platforms. Outcomes: high performance, resilience, and scalability
Partner with data engineering and data science teams to enable advanced analytics, personalization, and machine learning use cases across CRM, CDPs, ESPs, DAMs, and identity management. Outcomes: improved customer match rates, faster delivery of marketing campaigns, increased sales due to personalization
Drive a culture of experimentation and innovation, including AI and automation. Outcomes: higher customer engagement and improved marketing effectiveness
Establish and continuously evolve engineering practices in test automation, CI/CD, DevSecOps, monitoring, and incident response. Outcomes: Improved delivery quality metrics, improved MTTR
Manage global engineering teams, recruiting and developing talent, fostering innovation, accountability, and career growth. Outcomes: Reduced attrition, improved employee engagement metrics
Communicate program status, risks, and opportunities to senior leadership, ensuring transparency and alignment with business goals. Outcomes: better on-time delivery, fewer scope revisions
Ensure high-quality documentation and compliance with engineering, security, and regulatory standards. Outcomes: reduced financial impact due to security breaches

Qualification

Agile software developmentAI-driven personalizationData engineeringCloud-native platformsMicroservices architectureData analysisCRM systemsVendor oversightStatistical reasoningBachelor’s degree in STEMLeadership skillsCommunication skillsTeam management

Required

Proven expertise in Agile software development lifecycles (Scrum, SAFe, Kanban), with experience coaching teams and scaling Agile practices across large organizations
Demonstrated ability to deliver enterprise-scale and web-scale software platforms, leveraging microservices, APIs, event-driven architectures, and modern cloud technologies
Strong partnership with data engineering and data science; ability to translate marketing needs into platform features that enable advanced analytics and AI-driven experiences
Demonstrated skill in data engineering, data analysis and statistical reasoning
Visionary leadership in AI, personalization, experimentation platforms, and marketing automation, with proven results in delivering forward-looking capabilities
Operational excellence in managing distributed engineering teams, including resource planning, performance management, and vendor/contractor oversight
Deep knowledge of CRM, CDPs, ESPs (e.g., Salesforce Marketing Cloud, Attentive), DAMs, and identity management systems
Success scaling high-performance engineering teams while balancing innovation and delivery discipline
Strong communication and leadership skills, with the ability to influence in cross-functional, matrixed environments
Bachelor's degree in STEM; master's preferred
10+ years of experience in MarTech, data-driven platforms, or adjacent software engineering leadership roles

Company

Eddie Bauer

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Eddie Bauer offers premium-quality clothing, accessories, and gear for men and women that complement today's modern outdoor lifestyle.
dateFounded in 1920
location
Groveport, Ohio, USA
people-size1001-5000 employees
web-link
http://www.eddiebauer.com

H1B Sponsorship

Eddie Bauer has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (2)
2022 (1)
2020 (2)

Funding

Current Stage
Late Stage
Total Funding
unknown
2021-05-07Acquired

Leadership Team

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Tim Bantle
Chief Executive Officer
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Carey Massey
Sr Manager D2C Operations
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Recent News

WebWire
Authentic and Oved Announce Expanded Partnership to Grow Eddie Bauer’s E-Commerce and Wholesale Business
2026-01-09
Morningstar.com
Travel + Leisure Co. Reports Third Quarter 2025 Results
2025-10-22
UK Investor Magazine
Tekcapital’s Innovative Eyewear deploys real-time translation technology in smart eyewear
2025-09-12
Company data provided by crunchbase