Idera, Inc. · 5 hours ago
Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expIdera, Inc. is seeking a talented and enthusiastic Marketing Manager to develop and execute integrated demand generation strategies and campaigns. This role involves crafting targeted marketing programs to engage and nurture prospects throughout the buyer journey, ultimately driving conversion and revenue growth.
B2BSoftware
Responsibilities
Develop and execute integrated campaigns targeting potential customers (both technical users and decision makers), including email marketing, content marketing, webinars, social media, paid advertising, and more
Improve our lead-to-customer conversion rate by refining messaging, inbound and outbound programs, and creative
Coordinate with other marketing team members to create compelling marketing collateral tailored to various stages of the buyer journey
Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel
Run webinars that align with our strategy to build pipeline
Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization, and improvement of website traffic, lead quality, lead velocity, and pipeline generation
Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation
Work closely with the sales team to understand their needs and develop sales outreach and nurture campaigns that achieve shared goals and objectives
Build and manage relationships with third-party vendors and/or agency partners, such as industry influencers, thought leaders, and content syndication providers, to drive additional lead generation opportunities
Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem
Manage allocated marketing budget and identify resources to maximize lead generation performance
Qualification
Required
Minimum of 5+ years of experience developing and executing successful demand generation marketing campaigns in B2B software/SaaS companies
An analytical mindset with the ability to generate and interpret data, and a passion for proving ROI
Hands-on experience working across digital marketing disciplines, including email marketing, PPC, SEO, online advertising, website optimization, and more
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget
A succinct writer and clear communicator with the ability to create engaging content
Builder mindset who can work individually and collaborate effectively with others
Proactive in seeking out new opportunities and communicate often with transparency
Strong attention to detail. You can dive into the weeds with your team and pick up on the seemingly small, yet important, details
Display grit and determination, and maintain a bias for speed. We move very quickly, and will expect you to set a similar pace
Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth
Proficiency in marketing automation platforms, CRM systems, and analytics tools. Experience with platforms such as Salesforce, Google Analytics, and social media management tools
Company
Idera, Inc.
Idera, Inc. has always focused on the end-user, and helping software users make real-time technical decisions in business.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Partners Group
2021-01-22Acquired
2019-05-23Private Equity
Leadership Team
Carrie Consolvo
HR Business Partner
Recent News
2026-01-15
W Capital Partners
2023-08-04
Company data provided by crunchbase