Maps Credit Union · 12 hours ago
AVP of Digital Strategy
Salem, OR
Full-time
Onsite
Senior Level, Lead/Staff
$148K/yr - $175K/yr
10+ years expMaps Credit Union is seeking an experienced AVP of Digital Strategy who will ensure quality member experience by balancing strategic leadership with technical expertise and driving digital innovation. This role involves managing the Digital team and developing digital strategies to align with member needs and the Credit Union's strategic goals.
BankingFinancial ServicesLending
Responsibilities
In partnership with the CTO, participate in strategic planning to develop and maintain the roadmap for digital products
Identify and leverage market trends to drive product innovation and increase competitive advantage
Establish and maintain strong partnerships with technology providers, other credit unions, and fintech companies to keep Maps at the forefront of digital banking trends and future opportunities
Continuously research and understand the competitive landscape of digital offerings and position Maps at the forefront
Oversee employee development by providing coaching and guidance and recommending learning and growth opportunities
Address employee performance issues by providing staff with clear and constructive expectations and feedback. Complete department performance appraisals
Participate in recruitment and new hire decisions and manage staff performance and goals
Champion a culture of continuous improvement, encouraging innovation and adopting best practices in digital banking and fintech
Lead cross-functional teams to ensure seamless integration of new technologies and services with existing banking systems, maintaining high security and compliance standards
Ensure the online and mobile banking platforms are technologically advanced, intuitive, and user-friendly, meeting and exceeding the diverse needs of our members and focusing on human-centered design
Manage the existing software application portfolio, ensuring timely delivery, budget adherence, and alignment with overall business objectives
Collaborate with internal teams, key stakeholders and 3rd party vendors to design, iterate, and launch member-centric digital banking features and functionalities
Regularly collect, review, and analyze industry data, member feedback, and usage data to inform continuous product improvements and UI/UX refinement
Build business cases for products, including project scoping and resource allocation
Act as an internal project lead, partnering with the Credit Union’s Project Management Office and outside consultants and vendors to align project scope, goals, timelines, and deliverables
Successfully run and implement digital projects. Collaborate with other leaders to determine project priority in order to support business initiatives
Track project progress and provide timely updates to stakeholders, manage expectations, and gather feedback
Identify potential risks and resolve issues quickly to keep the project on track
Continually improve professional and technical knowledge by attending conferences and online training, following industry trends, and maintaining professional relationships
Contribute to attaining Credit Union objectives by accomplishing related results as assigned
Qualification
Required
Excellent written and oral communication skills; ability to communicate effectively and project a professional image when giving and taking information in writing, in person, and over the phone
Excellent leadership and communication skills, with the ability to engage and influence stakeholders at all levels
Accurate typing/keyboarding skills; extensive computer skills, including knowledge of a variety of software applications (e.g., Windows, MS Office Suite, and internet applications)
Knowledge and application of digital development and design tools such UI/UX, Figma, Microsoft Azure Dev Ops, API integrations, and Jira
Strong understanding of digital banking platforms, fintech innovations, and emerging technologies
Ability to take initiative and prioritize tasks; good time-management, problem-prevention, and problem-solving skills
Ability to remain flexible in order to adapt to changes in the work environment
Ability to work accurately with close attention to detail
Ability to maintain confidentiality of sensitive information
Ability to work with co-workers, members, and outside agencies professionally and tactfully
Possess a work ethic that includes neatness, punctuality, and accuracy
Exhibit a professional, businesslike appearance and demeanor
BS/CS degree in a related field or an equivalent combination of related education and experience
Minimum of 10 years of progressively responsible experience in leading digital/financial services or in the fintech sector
Minimum of 3 years of proven supervisory/management experience
Proven track record in leading and launching successful digital products, especially in online and mobile banking platforms
Experience in overseeing the full product lifecycle, from ideation to launch and iteration
Must be bondable
Must submit to an annual background investigative report initiated by the Credit Union. The investigative report will include credit and criminal review, and results must meet the minimum standards established by the Credit Union in its hiring practices. Refusal to cooperate with this required investigative reporting or failure to meet the minimum standards established may result in immediate employment termination
Benefits
Medical, Dental, and Vision Insurance
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Employer-paid Life Insurance
Employer-paid Short-Term and Long-Term Disability Insurance
401(k) retirement plan with employer matching
Generous paid time off, starting at 12 hours per month
10 paid holidays per year
Employee Assistance Program
Student loan paydown program
Employee loan discount program
Wellness incentives
We offer paid volunteer time
We provide financial education for youth and adults
We provide grants to teachers in the valley
We offer scholarships for local high school seniors headed to college
Company
Maps Credit Union
Maps Credit Union is a financial institution that offers affordable and competitive loan and banking services to the community.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Zook
President/CEO
Recent News
2025-10-31
Seattle TechFlash
2025-07-09
Company data provided by crunchbase