Yelp · 4 hours ago
Associate Director, Performance Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$180K/yr - $238K/yr
7+ years expYelp is dedicated to connecting homeowners with the best local service professionals through innovative lead generation strategies. The Associate Director, Performance Marketing will own and scale multi-channel acquisition programs, focusing on performance marketing initiatives to drive growth in Yelp's home services marketplace.
AdvertisingAppsInternetMobileSearch Engine
Responsibilities
Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale
Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing
Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation
Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement
Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives
Provide clear reporting and strategic recommendations to leadership and key stakeholders
Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing
Qualification
Required
7+ years' experience leading large-scale, multi-channel performance marketing programs with direct budget ownership, ideally in home services or similar sectors
Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach
Demonstrated success in developing and optimizing acquisition marketing strategies (SEM, paid social, affiliate) to deliver on growth and ROI targets
Highly analytical and solutions-oriented, with advanced skills in marketing analytics, testing, and attribution (SQL, BI dashboards, Excel, etc.)
Strong problem-solving, communication, and stakeholder management skills; comfortable presenting to executive leadership
Preferred
Bachelor's degree in a quantitative or business field preferred
Hands-on experience with affiliate lead-generation marketing, especially pay-per-call or pay-per-lead models, and/or home services-focused affiliate networks
Benefits
Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement
Flexible spending account
401(k) retirement savings plan
Employee stock purchase plan
Company
Yelp
Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations.
1001-5000 employees
H1B Sponsorship
Yelp has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (48)
2024 (43)
2023 (61)
2022 (84)
2021 (61)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$56MKey Investors
Elevation PartnersDAG VenturesBenchmark
2012-03-02IPO
2010-01-27Series E· $25M
2008-02-26Series D· $15M
Leadership Team
Jeremy Stoppelman
CEO
Sam Eaton
Chief Technology Officer
Recent News
Destination CRM
2026-01-23
2026-01-23
Company data provided by crunchbase