BNY · 11 hours ago
VP, Product Marketing Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$81K/yr - $130K/yr
5+ years expBNY is a leading global financial services company that influences nearly 20% of the world’s investible assets. They are seeking a Vice President, Product Marketing Manager to drive the commercial success of BNY’s Markets business line by creating and executing marketing plans aligned with business priorities and collaborating with various stakeholders to maximize campaign impact.
Financial Services
Responsibilities
Drive commercial success of BNY’s Markets business line, specifically as it relates to product offerings for Execution Services, Liquidity & Financing and Global Collateral, by creating and executing marketing plans aligned with business priorities
Collaborate with product teams to understand the roadmap, develop positioning, and execute go-to-market strategies that are aligned with overall messaging with both the enterprise and the business line
Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across Marketing and Communications to facilitate the creation, coordination, and communication of multi-channel marketing campaigns
Work hand-in-hand with segment marketing, events, creative teams, and client executives to maximize campaign impact
Set rigorous KPIs; track progress and report to executive leadership
Leverage data, analytics, and stakeholder input to iteratively improve future campaigns
Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes
Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment
Deliver messaging and value proposition
Enable client-facing teams to communicate value proposition and initiatives
Identify product synergies across the broader enterprise
Create and maintain standard marketing content
Collaborate with partners in digital marketing, creative, events, commercialization, and other specialist marketing functions to execute deliverables
Qualification
Required
Bachelor's degree in marketing, business, communications, or related field
5+ years of experience in product marketing, with a strong track record of success in the financial services industry
Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization
Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services
Creative thinker with a passion for innovation and excellence in product marketing strategy and execution
Comprehensive understanding of the financial industry and functional knowledge of products, industry innovations and overall competitive landscape
Preferred
master's degree
Benefits
Generous paid leaves, including paid volunteer time
Flexible global resources and tools for your life’s journey
Company
BNY
For more than 240 years BNY has partnered alongside clients, using its expertise and platforms to help them operate more efficiently and accelerate growth.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brian A. Ruane
CEO Government Securities Services & Global Client Management
Chris Kearns
CEO, Depositary Receipts
Recent News
PR Newswire
2024-11-01
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