Lavazza Group · 4 hours ago
Digital Associate- Brand Marketing
NYC Metro Area
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $90K/yr
2+ years expLavazza Group is an internationally recognized company present in 90 countries, known for its coffee products and machines. The Digital Associate – Brand Marketing will support digital marketing initiatives, create engaging content, coordinate campaigns, and analyze performance to ensure brand consistency across digital touchpoints.
CoffeeFood and BeverageManufacturing
Responsibilities
Oversee Amazon upper and middle funnel strategy for Lavazza in USA, including display spend allocation, targeting, creative strategy, and integration with awareness tools. Set benchmarks and analyze performance
Working closely with HQ department, contribute to the Digital media strategy (focus on upper/middle funnel) execution for Lavazza in USA. Includes media strategy, agency briefing, campaign execution monitoring, tactical solution development, and ongoing optimization. Set benchmarks and analyze performance
Support Lavazza media asset creation to support the media plans, including creative development, spec management, and flighting coordination with agencies. Support eCommerce team in lower funnel asset needs
Collaborate with internal teams and external agencies to create engaging Digital content that aligns with brand guidelines
Monitor and analyze digital campaign performance, providing insights and recommendations for optimization
Maintain brand consistency across all digital channels, ensuring messaging and visuals reflect Lavazza’s identity. Ensure alignment on brand content on Lavazzusa.com, working with eCommerce team on brand content updates and storytelling
Stay current with industry trends, competitive activity, and emerging digital marketing tools and platforms
Responsible for understanding current coffee business and trends, brand performance, competitive landscape, and consumer insights to be able to support Lavazza Brand Manager in building a successful brand and annual marketing strategy
Assist with ad hoc marketing projects and reporting as assigned
Monitor campaign performance and assist in refining lead nurturing strategies. Monitor digital performance across channels (web, email, paid media) and prepare regular reports for internal stakeholders
Use insights to inform future content, targeting, and budget allocation
Qualification
Required
Bachelor's degree from an accredited institution, ideally in Marketing, Digital Marketing, Business, Communications, or a related field preferred
2-4 years digital marketing or related experience
Experience utilizing Amazon Ad Manager and Amazon Brand View Pro
Media Analytics Software
Strong communication skills
Strong proficiency in Microsoft Suite
Ability to travel as needed up to 10% of time
Benefits
Competitive Medical, Vision, Dental Benefits
401K Package
Employee Assistance Program
Onsite Cafeteria and Gym (West Chester location)
Hybrid Work Schedule
Ability to be barista certified
Monthly Lunches provided by Lavazza
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Flexible business casual dress code - jean friendly!
Free coffee, anytime!
Company
Lavazza Group
Lavazza Group offers ground coffee, and coffee beans, and manufactures coffee products.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Davide Riboni
President and CEO BU Americas
Luca Mattone
CFO Americas
Recent News
2025-11-14
2025-11-10
Company data provided by crunchbase