Hugel Aesthetics · 9 hours ago
Director of Skincare Marketing US
Newport Beach, California, United States
Full-time
Onsite
Director/Executive
$190K/yr - $215K/yr
7+ years expHugel Aesthetics is a fast-growing, global aesthetics and advanced skincare company known for its high-growth Korean brands. The Director of Skincare Marketing will lead the U.S. commercialization and portfolio strategy for these brands, overseeing the full product lifecycle and aligning cross-functional teams to ensure successful market entry and brand growth.
BeautyCosmeticsProduct Design
Responsibilities
Own the end-to-end lifecycle for a growing skincare portfolio (NPD, SKUs, line extensions, reformulations, and end-of-life planning)
Lead U.S. market entry strategies for Korean brands, adapting for regulatory, consumer, and channel needs
Define long-term portfolio roadmaps aligned to business growth
Drive geographic and channel expansion
Develop positioning, value propositions, claims frameworks, and brand narratives
Own pricing, margin strategy, promotional planning, and launch timelines
Partner with sales on training, launch kits, and selling stories
Identify and manage influencer, partnership, and co-branding opportunities
Lead integrated strategy across retail, e-commerce/DTC, and professional/HCP channels
Ensure consistent brand voice, visual identity, and customer experience
Partner with digital and performance teams to drive awareness and conversion
Serve as the central product leader across R&D, regulatory, medical, legal, operations, finance, and sales
Lead stage-gate development and launch readiness reviews
Own demand forecasting, supply planning, and launch volume modeling
Partner with supply chain to ensure on-time delivery and packaging readiness
Manage third-party packaging partners
Track portfolio performance, market trends, and competition
Use data and consumer insights to guide decisions and optimize launches
Define KPIs and dashboards for growth, lifecycle health, and profitability
Qualification
Required
7–10+ years of progressive marketing experience, with 5+ years in skincare, beauty, aesthetics, or consumer health
Proven success leading U.S. product launches and growing portfolios
End-to-end product lifecycle leadership
Multichannel experience (professional/HCP, retail, digital/e-commerce)
Experience in regulated environments (pharma, medical device, aesthetics, or consumer health)
Strong cross-functional leadership and influence skills
Commercial and financial acumen (pricing, forecasting, P&L mindset, ROI)
Data-driven, highly organized, and execution-focused
Exceptional communication and stakeholder alignment skills
Benefits
Bonuses
Equity awards
Company
Hugel Aesthetics
Hugel Aesthetics with Croma-Pharma develops dermal fillers, botulinum toxins, and LetibotulinumtoxinA for synergistic aesthetic portfolio.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jim Hartman
President & COO, Hugel Aesthetics
Company data provided by crunchbase