Old Navy · 3 hours ago
Manager, Brand Marketing, Denim
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$119K/yr - $155K/yr
6+ years expOld Navy is on a mission to democratize fashion and create accessible style for everyone. The Marketing Manager – Denim will drive the brand's denim marketing strategy, collaborating across various teams to develop impactful campaigns that resonate with customers and enhance brand loyalty.
ApparelE-CommerceFashionLifestyle
Responsibilities
Own the development of Old Navy’s denim marketing strategy across Women’s, Men’s, and Kids’ businesses
Partner with Merchandising and Design to understand product vision, trends, and key differentiators
Translate category insights into clear positioning, seasonal storytelling, and customer-facing narratives
Develop annual and seasonal denim marketing plans that balance brand-building and commercial priorities
Lead the creation of integrated 360° denim campaigns that come to life across brand, digital, retail, and social channels
Partner closely with Creative, Media, and Omni Experience teams to ensure cohesive storytelling across touchpoints
Manage timelines, briefs, and deliverables to bring campaigns to market on time and on brand
Oversee amplification strategies across social, PR, influencer, and content teams to drive buzz and cultural relevance
Serve as the category marketing lead across merchandising, styling, e-commerce, and retail teams
Champion the denim story across all functions, ensuring alignment between product priorities and marketing execution
Collaborate with store marketing and visual merchandising teams to ensure in-store storytelling complements brand campaigns
Identify opportunities for denim storytelling within cultural moments, fashion trends, and social conversations
Partner with creative and social teams to ensure Old Navy denim stays top-of-mind and trend-forward year-round
Partner with Analytics and Growth Marketing to measure campaign performance and category health
Apply insights to optimize creative, messaging, and investment strategies across seasons
Manage and mentor a Marketing Associate or agency partners, fostering collaboration and growth
Contribute to a positive, creative, and high-performing team culture
Qualification
Required
6–8 years of experience in brand or category marketing, ideally in fashion, retail, or consumer lifestyle brands
Strong experience developing and executing integrated marketing campaigns across digital, retail, and media channels
Deep understanding of the fashion industry and an authentic passion for denim as a style and lifestyle statement
Excellent strategic and creative thinking skills with an eye for storytelling and design
Highly organized, detail-oriented, and able to manage multiple initiatives in a fast-paced environment
Strong collaborator who builds trusted relationships across functions and levels
Analytical mindset — comfortable using data and insights to inform marketing strategies
Bachelor's degree in Marketing, Communications, or a related field
Benefits
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
Employee stock purchase plan.
Medical, dental, vision and life insurance.
Company
Old Navy
Old Navy offers shoppers with an online platform to find and purchase from among a collection of apparel stores in California. It is a sub-organization of Gap.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Horacio Barbeito
President and CEO
BEHNAZ GHAHRAMANI
Chief Marketing Officer
Recent News
Retail Dive
2025-12-16
2025-12-11
2025-11-26
Company data provided by crunchbase