Catalyst Brands LLC · 13 hours ago
Senior Director – Marketing Technology
Dallas, TX
Full-time
Onsite
Director/Executive
$170K/yr - $265K/yr
10+ years expCatalyst Brands LLC is seeking a Senior Director – Marketing Technology to lead the engineering team responsible for building and scaling innovative marketing technology solutions. This role involves collaboration with data engineering and data science teams to enhance customer experiences through AI-driven personalization and effective data strategies.
Apparel & Fashion
Responsibilities
Champion the Agile SDLC across the organization, serving as both a coach and a practitioner. Outcomes: consistent, predictable, and high-quality delivery
Lead the design and development of web-scale, cloud-native marketing platforms. Outcomes: high performance, resilience, and scalability
Partner with data engineering and data science teams to enable advanced analytics, personalization, and machine learning use cases across CRM, CDPs, ESPs, DAMs, and identity management. Outcomes: improved customer match rates, faster delivery of marketing campaigns, increased sales due to personalization
Drive a culture of experimentation and innovation, including AI and automation. Outcomes: higher customer engagement and improved marketing effectiveness
Establish and continuously evolve engineering practices in test automation, CI/CD, DevSecOps, monitoring, and incident response. Outcomes: Improved delivery quality metrics, improved MTTR
Manage global engineering teams, recruiting and developing talent, fostering innovation, accountability, and career growth. Outcomes: Reduced attrition, improved employee engagement metrics
Communicate program status, risks, and opportunities to senior leadership, ensuring transparency and alignment with business goals. Outcomes: better on-time delivery, fewer scope revisions
Ensure high-quality documentation and compliance with engineering, security, and regulatory standards. Outcomes: reduced financial impact due to security breaches
Qualification
Required
Proven expertise in Agile software development lifecycles (Scrum, SAFe, Kanban), with experience coaching teams and scaling Agile practices across large organizations
Demonstrated ability to deliver enterprise-scale and web-scale software platforms, leveraging microservices, APIs, event-driven architectures, and modern cloud technologies
Strong partnership with data engineering and data science; ability to translate marketing needs into platform features that enable advanced analytics and AI-driven experiences
Demonstrated skill in data engineering, data analysis and statistical reasoning
Visionary leadership in AI, personalization, experimentation platforms, and marketing automation, with proven results in delivering forward-looking capabilities
Operational excellence in managing distributed engineering teams, including resource planning, performance management, and vendor/contractor oversight
Deep knowledge of CRM, CDPs, ESPs (e.g., Salesforce Marketing Cloud, Attentive), DAMs, and identity management systems
Success scaling high-performance engineering teams while balancing innovation and delivery discipline
Strong communication and leadership skills, with the ability to influence in cross-functional, matrixed environments
Bachelor's degree in STEM; master's preferred
10+ years of experience in MarTech, data-driven platforms, or adjacent software engineering leadership roles
Company
Catalyst Brands LLC
Catalyst Brands brings together Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica and JCPenney, creating an unmatched portfolio of iconic retail banners that celebrate the essence of American style.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase