Forme · 10 hours ago
Strategic Wholesale Account Executive
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
4+ years expForme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. The Strategic Wholesale Account Executive will be instrumental in expanding Forme’s presence across specialty retail, golf, performance, and medical/wellness channels in the U.S.
3D TechnologyBeautyConsumerConsumer GoodsE-CommerceFashionFast-Moving Consumer GoodsGreen Consumer GoodsProduct DesignRetail
Responsibilities
Build and manage a target list of wholesale and professional accounts
Own the full sales cycle from prospecting and outreach to product presentations, assortment recommendations, negotiation, and closing
Onboard new accounts with curated assortments, merchandising guidance, and product education
Drive sell-through and reorders by monitoring performance, recommending mix adjustments, and planning light activations
Serve as the primary relationship owner for assigned accounts
Partner with marketing and product to tailor sell-in materials by channel
Support staff education so partners can confidently explain Forme and identify the right customer
Gather and share structured field feedback to improve messaging and go-to-market execution
Track pipeline, account activity, and forecasts in CRM
Report on new doors, revenue by account and channel, and sell-through trends
Help refine the wholesale playbook, including door criteria, standard terms, and onboarding cadence
Qualification
Required
4–8+ years in wholesale or B2B sales within: Premium technical/outdoor apparel, activewear, sports, footwear, or health/wellness brands
Specialty retail, golf/pro shops, performance, or medical/wellness channels
Proven track record of: Opening new accounts (not just managing inherited territories)
Hitting or exceeding sales targets
Working with high-touch, relationship-driven partners
Strong business development and partnership-building skills
Confident negotiator with a long-term, relationship-first mindset
Excellent communicator across buyers, owners, clinicians, and internal teams
Proficient with CRM tools and sales reporting
Analytical enough to read sell-through and performance trends
Comfortable learning and communicating technical product benefits
Proactive, organized, and accountable—you own your pipeline and outcomes
Preferred
Existing relationships with specialty retail buyers, boutique owners, head pros, performance center directors, or clinic decision-makers
Experience launching technical or education-heavy products into specialty channels
Comfort operating across multiple channel types (golf, clinical, retail, fitness)
Benefits
401(k) matching
Health insurance
Dental insurance
Vision insurance
Forme Products!
Company
Forme
Forme is a consumer health and wellness company on a mission to help people move, feel, and live better through science-driven design.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Seiji Liu
Co-Founder and COO
Recent News
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