Truist · 2 hours ago
Marketing Strategy Manager - Value Propositions and Enterprise Naming
Atlanta, GA
Full-time
Onsite
Senior Level
7+ years expTruist is seeking a Marketing Strategy Manager focused on developing and refining value propositions and positioning for various consumer and business segments. The role involves influencing senior marketing leaders and ensuring the adoption of strategic ideas to differentiate Truist in the market.
BankingFinanceFinancial Services
Responsibilities
Lead the development and refinement of value propositions, positioning statements, marketable proof points and reasons to believe, for a wide range of client segments, products and services. Facilitate group working sessions and bring consensus with internal stakeholders and external vendor partners as needed to successfully execute work
Utilize a strong understanding of language to write and re-write value propositions and positioning that are fully aligned to the Truist brand and business strategy
Present ideas using a range of methods to effectively influence senior leaders throughout the company
Consult on campaign/creative briefs and ensure that each brief includes a clear value proposition and/or marketable claims
Collaborate and consult with internal constituents to understand short-term and long-term business objectives, and serve as an internal strategic advisor to segment leaders regarding brand and market positioning
Develop and maintain deep subject matter expertise of relevant consumer/business segments, the competitive landscape, market dynamics, and trends in order to achieve distinctive and differentiated positioning of Truist
Guide market research and intelligence gathering to inform value proposition and positioning development, using compelling insights
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration or related field
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline. Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Preferred
Master's of Business Administration (MBA) or related degree
Ten years marketing experience across a broad range of marketing functions
Benefits
Medical
Dental
Vision
Life insurance
Disability
Accidental death and dismemberment
Tax-preferred savings accounts
401k plan
Vacation
Sick days
Paid holidays
Defined benefit pension plan
Restricted stock units
Deferred compensation plan
Company
Truist
Truist is the sixth-largest commercial bank in the U.S.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2021-01-01Seed
Leadership Team
Michael Maguire
Chief Financial Officer
James Cordovana
SVP of Cloud Security Enterprise Architect
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