Tower 28 Beauty, Inc. · 14 hours ago
Senior Manager Digital Creative
Tower 28 Beauty, Inc. is building a world where beauty is accessible and inclusive. The Senior Manager, Digital Creative Designer will lead the visual presentation of the brand across all digital channels, overseeing content creation and art direction while collaborating with various teams to enhance brand storytelling.
BeautyCosmeticsDirect SalesMarketing
Responsibilities
Lead the creation of image, video and content shoots for digital channels (DTC, TikTok, Instagram, Email, Triggers, Loyalty)
Work collaboratively with the VP Creative Director and Design Director on the development of visual language across the brand’s channels – ensuring creative campaigns and content are cohesive, cut-through and drive relevance for Tower28 Beauty. Maintaining a strong visual strategy, creating consistency across digital and retail while evolving and pushing creative boundaries
Collaborate with our social team to shape channel strategy and ensure performance and community goals are exceeded with content delivered
Collaborate cross-functionally with DTC, Brand Marketing and Visual Merchandising Creative to ensure product storytelling, clarity of message and product distinction
Generate detailed shoot planning documents, ensuring communication of creative goals, concept, fulfillment of deliverables and efficient and thoughtful use of on-set time and budget
Manage an efficient post production process to ensure assets are delivered on-brief and on-time
Apply the latest design and digital industry trends from a variety of art forms and contemporary cultural design references
Enforce brand standards: lighting, styling and brand codes across all art and content
Oversee junior designers, and manage social creative agency
Qualification
Required
5+ years of hands-on social content creation, experience on-set and with a beauty brand
Deep familiarity with social channels, customer attention and trends
Intuitive connection to cultural and platform trends, bringing fresh ideas and visual storytelling techniques
Skilled in multi-tasking, highly organized, with strong partnership abilities
Exceptional attention to detail, front-row of digital communication
A self-starter attitude, collaborative spirit, and a love of design, culture, and social
Strong relationship-building skills, both with internal cross-functional partners and external talent
Strong expectation-setting skills, capable of pushing their reports to new heights, exceeding internal/external partner expectations
Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Capcut; retouching and video editing software
Strong portfolio showcasing campaign, art-direction, and cross-platform design work
Preferred
Hustle: Resourcefulness, can-try-attitude, out of the box thinking
Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them
A social culture champion: have enthusiasm for culture, the social zeitgeist, what's trending and what's next, how to drive relevance for the brand by being part of the conversation
Cool: Stay calm under pressure, ability to influence, high emotional intelligence
Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change
Benefits
Excellent benefits, including healthcare, dental, vision
Holidays, vacation, and sick time
Summer Fridays and quiet week between Christmas and New Years
Company
Tower 28 Beauty, Inc.
Funding
Current Stage
Early StageRecent News
BeautyNewsDaily
2025-12-30
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