eBay · 5 hours ago
Product Marketing Manager
Salt Lake City, UT
Full-time
Hybrid
Mid, Senior Level
$93K/yr - $160K/yr
6+ years expeBay is a global ecommerce leader changing the way the world shops and sells. They are seeking a dynamic product marketer to drive buyer and seller growth for eBay Live, focusing on crafting messaging and managing go-to-market strategies.
AuctionsE-CommerceInternetMarketplaceRetail
Responsibilities
You oversee the product value proposition narrative and the market entry approach for eBay Live. Your role includes crafting messaging that promotes a positive shopping experience for buyers and success for sellers
You will take a comprehensive approach to go-to-market, ensuring customers get relevant and meaningful communications at the right time and place. These will include in-product, marketing, PR, market communities, sales, client support, and partner messaging
Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation
Develop product value propositions, narratives, customer messaging, naming and external facing proof points
Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendations
Define important measures for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services
Qualification
Required
6+ years of experience in product marketing with at least 3 years leading company wide initiatives
Strong track record of developing product and go-to-market strategies at ecommerce companies, with a consumer attitude
Proven ability to drive innovation, implement projects with excellence
Success working collaboratively with cross-functional teams and excellent communication skills
Strong data analysis skills and experience with customer research techniques
Preferred
Preferred experience in live shopping
Benefits
Target bonus
Restricted stock units
Full range of medical, financial, and/or other benefits
401(k) eligibility
Various paid time off benefits
PTO
Parental leave
Company
eBay
eBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories.
10001+ employees
H1B Sponsorship
eBay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (572)
2024 (883)
2023 (779)
2022 (682)
2021 (748)
2020 (766)
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Benchmark
2022-11-07Post Ipo Debt· $1.15B
1998-09-24IPO
1998-01-01Series Unknown
Leadership Team
Jamie Iannone
CEO
Alex Kazim
VP, GM eBay Services
Recent News
Digital Commerce 360
2026-01-23
2026-01-22
Company data provided by crunchbase