Brunswick Boat Group · 8 hours ago
Director, Digital Marketing
Mettawa, IL
Full-time
Onsite
Director/Executive
$132K/yr - $196K/yr
10+ years expBrunswick Boat Group is a global marine leader committed to innovation and transforming experiences on the water. The Director of Digital Marketing will develop and execute digital projects aligned with business objectives, enhance digital capabilities, and lead cross-functional collaboration to drive impactful marketing contributions.
Shipbuilding
Responsibilities
Partner with brand leadership to develop digital strategy and executional plans in alignment with business and brand goals
Develops and drives execution of digital capabilities roadmap, integrating brand marketing priorities into digital product mgmt
Owns the relationship with the Digital Experience COE, coordinating the product roadmap strategy with the COE, and utilizing the team that reports to them to execute both digital experience (within the framework of that strategy) and digital marketing
Facilitate and nurture resilient, productive cross-functional relationships with IT, Sales, Category, and other functions to enhance impact of Marketing contributions to delivery of business results
Maintains and increases knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing, ensuring the business’ online presences are best-in-class
Lead and influence the evolution of digital marketing capabilities for Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise
Liaise with Marketing teams across Brunswick Boat Group, Mercury, Navico and dealer base in pursuit of win-win Marketing solutions
Define needs, socialize, and maintain comprehensive editorial & activation calendar for website, sometimes including various digital channels like email outreach efforts based on website engagement needs / learning
Support and implementation of user-centric campaigns – seasonal, topical, or triggered – across online and engagement channels, including insight articulation, audience segmentation and automation, deployment, optimization, and post-campaign assessment
Collaborates with internal stakeholders to establish clarity of purpose for site and develops, orchestrates, and executes upon strategic direction and digital capabilities roadmap
Have a strong understanding of the DTC strategy to identify potential growth opportunities, maximize shared value across the business, and define new opportunities and required functionality
Own digital measurements and analytics for digital marketing. Standardize reporting. Provides actionable insights to broader team to develop strategies/tactics to drive incremental growth (Global reporting)
Develops and maintains overall project timelines and associated budgets based on project requests; ensures any risks are evaluated, alleviated and communicated promptly
Analyzes data and develops, presents and/or implements recommendations for continuous improvement in Digital Marketing, communicating recommendations/modifications to Marketing management
Owns alignment / training of global marketing staff across the organization on digital marketing processes
Lead and influence the evolution of digital marketing capabilities for Boat Group and Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise
Manage, coach, and mentor direct report to excellence in execution, improved capabilities, and greater engagement with Marketing and the broader organization
Qualification
Required
Bachelor's degree in marketing, Digital Marketing, Business, Technology or related field required
10 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles
Three or more years professional experience with direct accountability for digital marketing activities such as website product management or eCommerce
Two or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants)
Cross-functional collaboration and ability to motivate performance through influence
Diplomatically assertive, able to persuade while building trust and confidence
Legacy of accomplishment working with people at all levels to deliver business results
Experience leading staff and outside resources (agencies, freelancers, consultants), blending strategic perspective with a focus on implementation excellence
Creative, decisive, collaborative, responsive, able to work independently and take responsibility for decisions and outcomes
Ability to meet deadlines and handle multiple priorities
Preferred
Collaborator – track record of accomplishment in cross-functional endeavors demonstrating capability to partner and interact/influence all levels of the organization
Champion of change management – demonstrated leadership of both internal and external stakeholders through change and transition by leading through their own behaviors
Trustworthy – builds trust through the environment they create with cross-functional teams & stakeholders
Strategic mindset – operates with a holistic view of business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities
Benefits
Annual discretionary bonus
Long-term incentive program
Medical
Dental
Vision
Paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)
Well-being program
Product purchase discounts
Company
Brunswick Boat Group
Brunswick Boat Group is defining, creating, and innovating the future of recreational boating.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
D. Toni Gillette
Human Resources Business Partner
Company data provided by crunchbase