Biocon Biologics · 2 hours ago
Marketing Director
United States
Full-time
Remote
Director/Executive
$175K/yr - $200K/yr
10+ years expBiocon Biologics is focused on transforming lives by making high-quality, affordable biologics accessible to patients worldwide. The Marketing Director will lead the strategic development and execution of marketing initiatives for biosimilar insulin products and generic GLP assets across the U.S. and Canadian markets, driving brand planning, high-impact launches, and compelling value propositions.
Biotechnology
Hiring Manager
Shafeek Najimudeen
Responsibilities
Own the end-to-end brand strategy for biosimilar insulin and generic GLP-1 assets across the U.S. and Canada, aligning with global objectives while tailoring to local market dynamics
Identify market opportunities, shape positioning, and execute integrated marketing plans that accelerate adoption and expand access. Lead annual brand planning, including forecasting, resource allocation, and performance tracking
Spearhead the launch of new indications and products, ensuring readiness across all commercial functions. Identify and capitalize on growth opportunities through market segmentation, positioning, lifecycle management, and creative storytelling
Leverage market research, real-world evidence, and analytics to inform brand decisions and optimize tactical effectiveness. Monitor competitive activity and evolving treatment paradigms in the diabetes space, particularly in insulin and GLP-1 classes
Represent the brand at national and regional congresses, advisory boards, and internal leadership forums. Manage external agencies and vendors. Lead the review and approval process for promotional materials in collaboration with Legal, Regulatory, and Medical teams
Partner with U.S. and Canadian commercial teams to navigate diverse regulatory, reimbursement, and cultural landscapes. Partner with Sales, Medical Affairs, Market Access, Regulatory, and Global Marketing to ensure cohesive execution and alignment. Build trusted relationships with KOLs, advocacy groups, and professional societies to amplify our voice and impact
Oversee the development of promotional materials, digital assets, and educational content tailored to regional regulatory and cultural nuances. Manage budgets and track performance to ensure ROI and continuous improvement
Lead the development and approval of promotional materials in accordance with FDA, Health Canada, and internal standards
Qualification
Required
10+ years of progressive experience in pharmaceutical marketing
Proven success in marketing diabetes therapies, particularly insulin and GLP-1 receptor agonists
Strong understanding of both the U.S. and Canadian healthcare systems landscape, including payer dynamics, reimbursement, and regulatory environments preferred
Demonstrated expertise in product launches and cross-border brand strategy
Strong analytical, communication, and project management skills
Experience managing cross-functional teams and external agencies
Preferred
Bilingual (English/French) is a plus
Company
Biocon Biologics
Biocon is a fully integrated pure play biosimilars organization, globally engaged in developing high quality affordable biosimilars. It is a sub-organization of Biocon.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$1.3BKey Investors
BioconSerum Life SciencesADQ
2025-12-06Secondary Market· $815M
2023-04-25Corporate Round· $150M
2021-01-07Series Unknown· $75M
Leadership Team
Shreehas Tambe
CEO & Managing Director
Kedar Upadhye
Chief Financial Officer
Recent News
Business Standard India
2026-01-22
Business Standard India
2026-01-16
Company data provided by crunchbase