Oatly · 7 hours ago
Director of Category Management & Insights
United States
Full-time
Remote
Director/Executive
$155K/yr - $155K/yr
8+ years expOatly is the original oatmilk company that started in Sweden and has expanded to the U.S. They are seeking a Director of Category Management & Insights to blend analytical expertise with storytelling and leadership to accelerate growth in the plant-based milk category. The role involves building a team, developing category vision, and leading insights functions to support strategic initiatives.
Food and BeverageHealth CareNutritionWellness
Responsibilities
Build, coach, and develop a growing Category Management & Insights team
In partnership with the Commercial Strategy team, develop and own the long‑term category vision for plant‑based milk across retail channels
Build compelling, insight‑driven category stories that position the company as a thought leader with key retailers
Identify whitespace opportunities, innovation platforms, and growth drivers grounded in market and shopper data
Lead annual category planning, including segmentation, pricing, assortment, and shelving strategies
Develop and execute tools and resources to support distribution & innovation expansion, assortment/space/competitive analysis through repeatable tools and presentations across the US retail market
Lead the insights function, overseeing consumer research, syndicated data, shopper analytics, and competitive intelligence
Lead the enhancement of internal and external reporting, inclusive of group reporting to key external partners, investor relations & executive leadership
Partner closely with the Commercial Strategy team to shape brand strategy, positioning, and innovation roadmaps
Collaborate with Finance on forecasting, business cases, and performance tracking
Work with Supply Chain to anticipate demand shifts and category-driven volume changes
Partner with the global market insights team to lead the integration and optimization of insights, data, and reporting across all global markets
Monitor industry and category macro trends, synthesize information, and ensure stakeholders are informed of category and consumer shifts so they can quickly respond
Leverage data and manage POS contracts with Nielsen, Spins, and Numerator, as well as other insights tools and contracts (i.e,. Euromonitor) to develop growth-driving sales strategies
Qualification
Required
8+ years of experience in retail CPG, with Category Management, Insights, Business Intelligence, and/or Sales Strategy experience required- experience with an FMCG is a plus
Extensive knowledge of CPG Industry data, insights vendors, and their tools and capabilities
Ability to connect disparate data sources, interpret results, formulate recommendations, develop fact-based and narrative-driven presentations, and present to broad audiences
Strategic thinker with the ability to assess the present and provide go-forward recommendations
Demonstrated leadership experience managing teams or cross‑functional initiatives
Skilled at fostering a culture of curiosity, accountability, and continuous improvement
Ability to set clear expectations, provide constructive feedback, and guide team members through career development plans
Track record of elevating team capabilities in storytelling, advanced analytics, and retailer engagement
Self-motivated with the ability to embrace change and deliver results, managing multiple/diverse priorities
Excellent communication skills and attention to detail
High level of expertise in Microsoft Office
Strong customer-service aptitude
Benefits
Flexible vacation (take it when you need it)
Really great benefits (yes, pet insurance is in there)
Paid volunteer days off throughout the year (doing good is fun)
Free six packs of...(•drumroll)•…oatmilk
Company
Oatly
Oatly delivers products that have maximum nutritional value and minimal environmental impact.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$926.79MKey Investors
Blackstone Group
2025-09-30Post Ipo Debt· $260.44M
2023-03-15Post Ipo Equity· $425M
2021-05-19IPO
Leadership Team
Marie-Jose David
Global CFO OATLY
Recent News
FoodProcessing.com
2025-11-27
2025-11-21
Company data provided by crunchbase