Palette Hotels · 1 month ago
Director of Sales and Marketing - Hotel Nyack JDV by Hyatt, Nyack, NY
Palette Hotels is a company dedicated to creating and sustaining meaningful hospitality careers for their associates. They are seeking a Director of Sales and Marketing to oversee sales and marketing operations, achieve optimal occupancy and revenue growth, and manage the hotel's sales and marketing department.
Hospitality
Responsibilities
Function as the strategic business leader of the hotel's sales and marketing department and is responsible for all property-related reactive and proactive sales activity, account acquisition and retention, targeted segmentation (corporate, group, leisure, extended stay, business travel, and local demand), local and social catering sales where applicable, and business travel sales, as well as marketing strategy, demand generation, brand positioning, and promotional planning and activities
Analyze competition, market conditions, demand trends, customer feedback and comments, forecasts, and other market intelligence to continually assess productivity against budget, business plan, and market share
Develop and execute the annual budget and Sales and Marketing Business Plan
Active participation in the development and execution of revenue strategy in collaboration with Revenue Management
Develop and continually enhance relationships with key corporate, business, and travel accounts, community organizations, and professional associations to maintain visibility and market share
Continually targets, prospects, and secures new business through disciplined sales activity, creative outreach, and market intelligence
Maintain strong visibility within the local community, industry organizations, and key demand generators
Represent the Hotel positively and professionally in the marketplace
Direct the sales operation and holds the sales team accountable to meet/exceed revenue goals, activity metrics, and service standards while ensuring a positive guest experience
Comply with attainment of individual goals as well as team goals and budgeted metrics
The position shares responsibility for achieving revenue goals, guest satisfaction, associate engagement, and the financial performance of the department
Manages the marketing budget to enable development and execution of hotel-specific campaigns, promotions, digital initiatives, and collateral to drive qualified demand and meet property objectives
Interfaces with brand support services, third-party vendors, and regional sales and marketing communications to ensure marketing initiatives are executed effectively and promotions pull through at the property level
Train hotel leadership and line-level associates on how to recognize and capitalize on sales opportunities that drive incremental revenue
Develop a full working knowledge of the operations and policies of the hotel including Sales, Food and Beverage, Front Office, Reservations, and Operations to ensure cohesive execution across departments
Attend and/or conduct daily, weekly, and monthly meetings and any other functions required by management, providing training and performance updates as needed
Adhere to company-established regulations, company standards, sales standards, marketing standards, and sales and marketing metrics
Qualification
Required
Excellent written, verbal, and presentation communication skills. Ability to convey information and ideas through a variety of media while engaging the audience and ensuring message retention. Skilled at establishing effective relationships with customers and internal partners while promoting openness, trust, and confidence. Requires effective reading, writing, and oral comprehension. Must be able to speak, read, and write in the primary language used in the workplace
Service orientation with knowledge of principles and processes for providing customer and personal services, including customer needs assessment, meeting quality standards, and evaluation of customer satisfaction
Must possess strong sales and negotiation skills with proven prospecting and new business development capabilities
Demonstrated sales and marketing acumen, including demand generation and campaign execution
Energetic, proactive, takes calculated risks, and perseveres to attain goals
Possess extensive knowledge of sales, marketing, revenue management, and budget analysis with a demonstrated ability to apply these principles through strategy and tactics, including sales cycles and trends, account management, pricing, and inventory management
Administration and management capabilities with fiduciary responsibilities
Must be able to work independently and simultaneously manage multiple priorities
Strong organization and presentation skills
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership techniques, production methods, and coordination of people and resources
Skilled at building a cohesive team and facilitating goal accomplishment by aligning individual and team actions with strategies and plans to drive business results
Ability to inspire confidence and gain respect of hotel teams, industry partners, competitors, and owners
Must be able to work with and understand financial information, data, and basic arithmetic functions
High School Diploma and/or four-year college degree or equivalent experience
Preferred
Minimum of four (4) years of progressive hospitality sales experience preferred
Benefits
Highly competitive salaries
Outstanding health
Benefits
Extensive training and development programs
Promotion within the organization
A positive team-based culture where people make the difference