CST Industries, Inc. · 1 day ago
Social Media Marketing Specialist
Kansas City, MO
Full-time
Onsite
Entry Level
1+ years expCST Industries is seeking a Social Media Marketing Specialist to manage and grow their digital presence across multiple platforms. The role involves creating engaging content, monitoring engagement, and collaborating with product marketing teams to promote CST’s brand portfolio.
Machinery ManufacturingManufacturing
Responsibilities
Develop, schedule, and manage social media content across LinkedIn, Facebook, YouTube, and X (Twitter), aligning with CST’s global marketing strategy
Monitor daily engagement, respond to comments, and actively foster community relationships across channels
Create visually appealing graphics, short videos, and animations to support posts and campaigns using Adobe Photoshop, Illustrator, and Premiere Pro (or similar tools)
Collaborate with product marketing teams to promote CST’s full brand portfolio: AQUASTORE®, TecTank™, OptiDome®, HARVESTORE®, and Conservatek®
Track and analyze performance metrics (engagement, reach, followers, CTR, conversions) to continuously improve results
Assist in managing paid social campaigns and retargeting ads in partnership with the digital marketing team
Maintain a consistent brand voice and visual identity across all platforms
Research industry trends, competitors, and relevant topics to guide content strategy
Support trade show and campaign initiatives with pre-, during-, and post-event digital promotion
Qualification
Required
Bachelor's degree in Marketing, Communications, Graphic Design, or a related field or equivalent experience
1-3 years of experience managing social media for a brand or agency
Proven track record of increasing engagement and audience growth on professional social platforms
Strong understanding of B2B marketing, particularly for industrial, manufacturing, or engineering companies
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
Solid understanding of content scheduling tools (e.g., HubSpot)
Analytical mindset with ability to interpret data and recommend improvements
Excellent writing, visual storytelling, and time management skills
Preferred
Experience supporting digital ad campaigns (LinkedIn Ads, Google Display, or Meta)
Familiarity with CRM and marketing automation tools (HubSpot)
Photography or videography experience a plus
Benefits
Competitive salary and benefits package.
Company
CST Industries, Inc.
CST Industries, Inc.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-01-03Acquired
Leadership Team
Jeff Mueller
President and CEO - CST Industries
Hal Whitacre
Chief Commercial Officer (CCO) - Americas
Recent News
2025-07-04
The Business Journal
2025-02-18
Google Patent
2025-02-17
Company data provided by crunchbase