Habrá Marketing · 1 day ago
Marketing & Systems Coordinator
United States
Full-time
Remote
Entry, Mid Level
$25/hr - $27/hr
2+ years expHabrá Marketing is a company that helps nonprofits fundraise ethically through the EquaStory® framework. The Marketing & Systems Coordinator will build strategic marketing operations infrastructure, manage Summit marketing operations, and maintain lead management systems to support the company's mission-driven work.
Marketing & Advertising
Hiring Manager
Diana Farias Heinrich
Responsibilities
Create event-specific landing pages for speaking engagements
Build Kit email sequences for different audience segments
Set up and monitor UTM tracking across campaigns
Tag and segment leads appropriately in Kit
Identify warm leads requiring direct follow-up
Track conversion rates by source and campaign
Set up registration pages and automated email sequences
Track promotional partner performance via UTM codes
Monitor ticket sales and conversion rates
Segment attendees (VIP vs. regular, new vs. returning)
Create speaker and sponsor performance reports
Manage speaker and sponsor deliverables (such as send form requests for logos, headshots, etc., and follow up with non-responders to ensure timely submission)
Maintain the Summit Timeline weekly and alert to deadlines
Manage and alert the sponsor on deliverables from Habrá Marketing (such as social posts, scholarships, etc.)
Manage podcast outreach (create tracking codes, prep materials, follow up)
Handle attendee logistics and email automation
Maintain lead pipeline in tracking system (Google Sheets)
Process leads from speaking engagements and partnerships
Follow up on conference leads per established sequences
Alert to high-engagement leads requiring personal outreach
Track lead source and conversion by channel
Send and collect client onboarding forms (including standard and custom questions)
Compile client materials for session prep
Handle tech setup and logistics for VIP Days
Manage post-session follow-up (thank you notes, gifts, testimonials)
Track client check-ins at 60 and 90 days
Qualification
Required
Kit expertise (or similar email marketing platform) - email sequences, automation, tagging, segmentation
Landing page creation (in Kit or other website platforms)
UTM tracking - setup, monitoring, and reporting
Analytics and reporting (Google Analytics, Kit reports, creating dashboards)
Tagging and segmentation strategy for lead management
Database management in Google Sheets
Google Workspace fluency (Drive, Sheets, Docs, Calendar)
Understanding of lead nurture funnels and email marketing
Email marketing best practices and conversion optimization
Conversion tracking mindset
Audience segmentation strategy
Marketing automation logic and workflow design
2-4 years of marketing/systems operations experience
Preferred
Experience in nonprofit sector
Understanding of ethical marketing practices
Event marketing experience
Other marketing automation platforms (Zapier, etc.)
Basic design and copywriting skills for landing pages, emails, etc
A 'show don't tell' work style
Benefits
Mission alignment: Support ethical practices in nonprofit storytelling
Strategic impact: Your work directly influences business growth
Learning opportunities: Exposure to Summit production, VIP Day delivery, speaking strategy
Autonomy: Trusted to run systems independently
Flexibility: Remote work, set your own schedule within the 15-hour weekly commitment
Growth potential: Opportunity to increase scope as you prove value and the business scales
Company
Habrá Marketing
0-1 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase