Grand Reserve at The Meritage · 23 hours ago
Director of Marketing
California, United States
Full-time
Onsite
Lead/Staff, Director/Executive
$130K/yr - $190K/yr
5+ years expPacific Hospitality Group is a family-focused company committed to long-term value creation and sustainable growth. The Director of Brand Marketing is responsible for shaping the guest-facing narrative and overseeing local execution of all marketing initiatives, ensuring that the hotel’s brand identity is authentically represented across all touchpoints.
Hospitality
Responsibilities
Maintain and elevate the property's brand identity across all guest and operational touchpoints
Collaborate with F&B, Spa, Rooms, Events, and Sales teams to ensure brand-aligned storytelling and experience delivery
Identify unique elements of the property, destination, and guest experience that strengthen the brand narrative
Ensure local marketing materials (collateral, signage, menus, displays) reflect approved brand standards
Serve as the on-property steward of the Stay Golden loyalty program, ensuring the experience remains curated, differentiated, and aligned with the brand and destination
Partner with the on-property revenue team to monitor booking trends and opportunity gaps
Ensure all on-property activations from seasonal offers to food and beverage events are designed to convert guest interest into leisure room nights and ancillary spend
Provide the home office teams with the necessary details and creative briefs to fuel marketing channels
Capture on-property photography and short-form video to support social and content needs
Identify story opportunities tied to culinary, wellness, design, events, team members, and local culture
Prepare shoot locations and coordinate staff/talent for photography, video, or influencer content needs
Host and manage influencers, media, and content creators to ensure productive, brand-aligned visits
Maintain a current library of visual and narrative assets for ongoing use by home office teams
Deploy home-office generated marketing assets consistently and accurately (emails, social content, QR codes, menus, signage, event promotions, and brand activations)
Ensure all operational updates impacting marketing (hours, menus, pricing, programming) are accurate and communicated upstream on time
Oversee on-property execution for seasonal campaigns, F&B events, spa promotions, guest activations, and brand experiences
Confirm that all marketing deliverables from the home office are implemented within the required timeline
Serve as the project manager for all on-property marketing initiatives
Manage timelines, deliverables, and cross-departmental responsibilities for all marketing inputs
Track content needs, operational updates, approvals, deadlines, and deployment windows to ensure cohesive execution
Maintain a master property marketing calendar in alignment with home office marketing leadership (Performance & Brand)
Identify risks, delays, or operational blockers early and communicate them to home office marketing leadership
Ensure all property departments provide the required inputs (menus, spa details, event information, photography requirements, operational changes) to home office teams on schedule
Build and maintain partnerships with local businesses, tourism boards, DMOs, and community organizations
Identify brand-aligned collaborations that enhance awareness and guest engagement
Represent the hotel at community events, media engagements, and regional initiatives
Develop co-marketing or partnership opportunities that home office can amplify across channels
Serve as the property's main point of contact for all marketing initiatives originating from home office
Provide weekly updates to home office marketing leadership (Performance & Brand) on project status, pending inputs, and deployment readiness
Supply home office teams (social, content, digital, email) with timely and complete property inputs such as:
F&B menus and updates
Spa promotions
Event details and activations
Photography and story content
Operational changes affecting marketing
Participate in monthly planning sessions to align on seasonal storytelling, content needs, and upcoming campaigns
Share qualitative insights on guest response, local trends, competitive activity, and brand opportunities
Provide feedback on how home office campaigns performed on property and identify opportunities for enhancements
Surface on-property wins or local experiences that can be leveraged across broader marketing efforts
Maintain awareness of guest sentiment and ensure feedback loops remain active with home office teams
Qualification
Required
5–7+ years of hospitality, brand marketing, communications, or public relations experience
Strong storytelling instincts with the ability to capture and identify compelling content
Proven project management experience, ideally in a cross-functional environment
Excellent communication and interpersonal skills; able to influence and collaborate across departments
Experience supporting or hosting content creators, media, or influencers
Strong organizational skills with high attention to detail and deadlines
Preferred
Experience in premium, luxury, lifestyle, or independent hospitality environments preferred
Comfortable producing light content (short videos, photos) with a mobile device for marketing use
Company
Grand Reserve at The Meritage
Nestled amongst the rolling hills of Napa, Grand Reserve at The Meritage ushers in a new way to see and do Wine Country.
Founded in 2018Napa, California
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase