Cognia · 9 hours ago
Marketing Manager
Portsmouth, NH
Full-time
Hybrid
Mid, Senior Level
$70K/yr - $80K/yr
5+ years expCognia is a company dedicated to improving education through innovative solutions. They are seeking a Marketing Manager responsible for designing and executing marketing strategies and campaigns that align with business priorities and revenue goals, while collaborating with various teams to enhance Cognia's market presence.
Education
Responsibilities
Develop strategies, launches, campaigns, initiatives, and plans to support key revenue goals and objectives for the Evaluation & Improvement and Assessment Divisions
Develop and execute lifecycle marketing campaigns designed to communicate the value proposition for diagnostic reviews, professional learning, school/system improvement programs, and assessments
Work regularly with the Cognia Research and Analytics team to explore Cognia behavioral segmentation data mining and extract meaningful segmentation data to support marketing campaigns
Work with the Vice President Marketing to build and execute an annual advertising plan to support brand-building and demand-generation activities in the U.S. and International markets
Work with the Vice President Marketing and product teams to plan and implement new product launches
Survey competitive landscape and make recommendations to define market needs, maintain awareness of market conditions, offerings, and trends, inform advertising, and support business cases for further development and enhancements to the marcomm strategy
Work with the Vice President Marketing to create or supervise the creation of a wide range of print and multi-media marketing collateral and resources that help translate the voice of the customer. This includes case studies, whitepapers, FAQs, and data or feature/benefits sheets to advertisements, webinars, demos, presentation documents, videos and more
Maintain and update website content for solutions within the Evaluation & Improvement and Assessment Divisions. Find opportunities for fresh, meaningful content to encourage repeat visits
Develop and execute monthly professional learning webinar campaigns in collaboration with Marketing Operations Specialist, including target audience identification, list development, and copywriting
Work with the Vice President Marketing to support the field in developing bi-annual Advisory Council PPT Decks
Develop advertising and collateral for sponsorships and trade shows
Track and produce reports indicating ROI and analysis of marketing efforts. Track 'closed sales' – won, lost, pending – (as technology platform functionality allows) and overall engagement, measure performance and competitiveness of existing and new campaigns and promotions
Perform duties and fulfill responsibilities that may, from time to time, include related or unrelated tasks
Qualification
Required
Bachelor's degree in Marketing, Communications, Public Relations, Business Management, or related field required
A minimum of five (5) years of Marketing or related experience required
Ability to develop multichannel, multimedia, marketing launches, campaigns, programs, and plans that build the market profile of our offerings while supporting market growth
Exceptional writing skills that can be applied and adapted across traditional and digital mediums, such as collaterals, web copy, video presentations, e-newsletters, webinars, podcasts etc
Strong working knowledge and first-hand experience with the full range of marketing/sales support tools, systems, resources, approaches, and processes appropriate for the K-12 education marketplace
Demonstrated analytical, problem-solving, creative, strategic thinking and planning skills. Ability to understand market needs and offerings promptly
Outstanding organizational and management skills, including the ability to handle/supervise and prioritize multiple simultaneous projects
Exceptional interpersonal skills, including a collaborative/team orientation and strong listening skills
Skilled at responding to direction and ability to provide direction, but with substantial personal initiative to carry out responsibilities with minimal supervision
Solid oral and written communication skills, including proven presentation and training/coaching skills
Preferred
Experience in the K-12 education sector preferred
Familiarity with Hubspot CRM, Salesforce CRM, and Mailchimp is a plus
Willingness to adopt AI in daily work in adherence with Cognia AI policy
Benefits
Generous paid time off and holiday breaks
Comprehensive insurance plans
12.5% retirement savings contribution which is immediately vested
Company
Cognia
Cognia has the knowledge to help schools improve. Cognia offers accreditation and certification, assessment, professional services
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Christopher Picou
Chief Technology Officer
Channa Williams, MBA
Chief Financial Officer
Recent News
2025-09-15
Company data provided by crunchbase