The Loren Austin · 2 days ago
Director of Sales and Marketing
The Loren at Lady Bird Lake - AUSTIN, TX 78704
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expThe Loren Hotel, an internationally recognized luxury hotel group, is seeking a Director of Sales and Marketing (DOSM) to develop and implement sales and marketing strategies. The DOSM will engage with clients to maximize hotel profitability and maintain guest satisfaction through effective sales efforts and team leadership.
HospitalityHotelResortsRestaurants
Responsibilities
Direct the hotel's sales activities and ensure that the Sales Team meets their goals as laid out in the annual Marketing Plan
Accountable for controlling the Marketing and Social Budget to the agreed annual level
Conduct prospecting sales calls at agreed quota
Make in-person appointments including hotel site tours
Book new business through proactive solicitation
Be familiar with competition in the market/competitive set
Maintain accurate account files and records of all guest contacts
Maintain effective guest trace and file system
Prepare weekly sales call reports on all sales activity and submit to the Managing Director
Coordinate and execute sales blitzes for the hotel as necessary
Assist with producing, executing, and updating the annual Sales, Marketing, and Revenue
Assist in training guest service representatives and property management team on selling skills and other sales-related training
Participate and/or attend hospitality and community organizations/events to include the local chamber and other community/networking events
Assist with ensuring all sales collateral is current, accurate, and portrays a professional image for the hotel
Establish and maintain effective employee working relations both within the department and with other departments
Attend selected trade and travel functions, i.e. trade shows and local Hotel and Tourist Association meetings to promote sales and image for the hotel
Plan and where appropriate, execute sales trips to major market areas and report new potential market areas that should be covered
Work closely with PR firm
Coordinate all media related to marketing (newspaper, magazines, billboards, radio, web, social media)
Formulate an annual S&M. The plan should incorporate clear and specific action plans for all departments
Continually analyze and review local market changes
Ability to analyze financial and competitive data to make informed decisions
Provide the highest quality of service to our customers at all times. Create appropriate solutions for every customer, to boost top-line revenue growth
Effectively manage and motivate the sales and catering team
Maintain close relationships with all key decision-makers in local markets
Perform any other reasonable duties as required by the Managing Director and Chief Operating Officer
Qualification
Required
Bachelor's degree in business, Finance, Marketing or related college degree
Minimum of 5–7 years of progressive sales and marketing leadership experience within a full-service or luxury hotel environment
Proven success in developing and executing comprehensive sales and marketing strategies that drive revenue growth across transient, group, corporate, and catering segments
Demonstrated experience leading, mentoring, and developing high-performing sales teams
Strong background in revenue management collaboration, forecasting, budgeting, and pace reporting
Experience managing key accounts, negotiating contracts, and cultivating long-term client relationships
Proficiency with hotel sales systems and CRM platforms (e.g., Delphi, Opera, Salesforce, or similar)
Proven ability to partner effectively with operations, revenue management, and ownership to achieve business objectives
Able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative productivity standards
Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards
Able to work nights and weekends per business demands
Must be able to stand at least 60%
Must be able to sit and squat frequently
Preferred
Experience in brand management, digital marketing initiatives, and market positioning
Prior experience in a lifestyle, luxury, or independent hotel environment
Benefits
Participation in 401(k)
Medical/Dental/Vision/STD/LTD/Life and AD&D/Hospital Indemnity
Paid PTO
Paid Holidays
Paid Maternity/Paternity Leave
Employee Assistance Program
Company
The Loren Austin
With its unparalleled views of Lady Bird Lake and the Austin skyline, The Loren invites discerning residents and guests to experience the ultimate in understated luxury and curated Austin culture.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase