It's Especially Lucky · 13 hours ago
Brand Marketing Coordinator
Atlanta, GA
Part-time
Hybrid
New Grad, Entry LevelIt's Especially Lucky is a creative, community-driven brand seeking a Brand Marketing Coordinator to enhance their brand presence across various platforms. The role involves maintaining brand consistency, managing email and SMS marketing, and supporting community events and social media management.
Apparel & Fashion
Responsibilities
Own and maintain brand consistency across:
In-store signage & flyers
Social media
Email & SMS
Community + private event materials
Design on-brand assets using Canva (this is a must)
Ensure everything feels cohesive, elevated, and unmistakably It’s Especially Lucky
Write, design, and schedule:
Community event promotions
Product & charm bar announcements
Private & corporate event promotions
Build and manage campaigns in Klaviyo
Collaborate on messaging that feels fun, personal, and on-brand
Support list growth and engagement
Write and design event listings (Eventbrite + internal)
Create all promotional assets for community events
Coordinate timelines and promotional schedules
Ensure each event feels exciting, clear, and well-marketed
Support all brand social accounts
Collaborate on creating on-brand content (graphics, carousels, videos)
Handle engagement (DMs, comments, community interaction)
Collaborate on campaigns and launches
Social content creation is not the primary focus — brand visibility, consistency, and presence is
Manage and grow our Pinterest presence
Create and post Pins with:
Strong visuals
Proper keywords
SEO-optimized titles & descriptions
Maintain consistent posting cadence
Support long-term brand discovery and traffic
Design Canva PDFs and one-pagers for:
Private events
Corporate events
In-store promotions
Collaborate with the sales team to ensure they have everything they need to book events confidently
Update materials as offerings evolve
Collaborate directly with the founder on:
New marketing campaigns
Seasonal moments
Events & launches
Help plan campaigns across:
Email
Social
SMS
In-store touchpoints
Execute campaigns from idea → launch
Qualification
Required
Highly creative and detail obsessed
Experience with Canva (this is a must)
Strong writing skills with a warm, fun, elevated tone
Ability to manage multiple projects and deadlines
Excited about community, events, and in-person experiences
Passionate about brand building and aesthetics
Proactive, creative, and solution-oriented
Based in or near Atlanta
Preferred
Experience in retail, fashion, beauty, or lifestyle brands
Understanding of Klaviyo beyond basic sending
Love for Pinterest and SEO
Enjoy working on events and experiential marketing
Company
It's Especially Lucky
It’s Especially Lucky is a modern charm jewelry brand based in Atlanta, known for customizable designs and an interactive, in-person charm-building experience.
Founded in 2018
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase