Cook Medical · 5 hours ago
Director, Division Marketing
Bloomington, IN
Full-time
Onsite
Director/Executive
10+ years expCook Medical is a leader in the medical device industry, and they are seeking a Director of Division Marketing to drive the marketing vision for their division. This strategic role involves overseeing marketing strategies that support business growth, product adoption, and brand strength while ensuring alignment with corporate objectives and compliance.
HardwareManufacturingMedical Device
Responsibilities
Serves on the division and marketing leadership teams
Expert on: Division business strategy, corporate brand alignment, marketing process and effectiveness
Collaborates with division leadership to establish business strategy and ensure alignment with corporate brand strategy
Drives cross-functional marketing collaboration with the division and with key stakeholders across the company
Proactively works on marketing alignment with customer facing leadership
Works with marketing program and specialty leaders to identify and manage priorities and resources (people, time and money)
Based on business and brand strategy, develop annual and long-term marketing plan for the division and its specialties (approach will differ between divisions)
Collaborates with Sales and CX team to develop customer personas and segmentation strategies; ensures their teams understand how to use these tools when developing strategy/plans
Consistently seeks to understand future marketing and business trends
Accountable for: Division financial targets, marketing process efficiency, employee engagement, financial management, brand perception improvement
Recruits, trains coaches, and managing team members
Creates an environment for professional development for marketing teams
Budget, resourcing, and KPI responsibility
Works with marketing leadership to establish processes and standardized tools (i.e., Go-to-Market strategy, long-term marketing plans to support product lifecycle, Value Prop/Positioning) to create consistent and effective output from marketing teams
Deep understanding of global ad and promotions compliance, identifies risk mitigation needs working with marketing operations
Sets expectations for marketing compliance and effectiveness across the division
Qualification
Required
Bachelor's degree in Business Administration, Marketing, or related field and a minimum of ten years of experience in marketing and long-range planning
Prior experience managing people and/or functional leaders
Demonstrate strong strategic business skills
Excellent verbal and written communication skills
Thorough understanding of marketing strategies and practices
Excellent interpersonal and customer service skills
Excellent organizational skills and attention to detail
Strong analytical and problem-solving skills
Proficiency with MS Office or related software
This role requires fluency in Artificial Intelligence (AI) and data concepts, including the ability to critically evaluate AI outputs, improve workflows using approved tools, identify and mitigate bias or inaccuracies, and communicate AI-driven insights clearly and responsibly to peers and managers
Preferred
Prior experience leading organizational change
Experience leading global marketing in the medical device industry
Company
Cook Medical
Cook Medical is a medical device company that specializes in designing, manufacturing, and delivering invasive medical devices. It is a sub-organization of Cook Group.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
G
Gayle Cook
Co-founder
Kelly Fischer
Senior Vice President and Chief Financial Officer
Recent News
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