Emler Swim School · 1 day ago
Senior Director of Performance Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
$160K/yr - $200K/yr
5+ years expEmler Swim School is a company focused on driving qualified leads and enrollments through effective marketing strategies. The Director of Performance Marketing will lead all paid and organic media strategies, optimizing campaigns across various platforms to maximize return on ad spend and customer acquisition efforts.
EducationSports
Responsibilities
Develop and implement comprehensive, data-driven paid media strategies to achieve aggressive growth and ROI targets
Work closely with the Chief Marketing Officer, the VP of Marketing, and other key stakeholders to align media strategies with overall business objectives
Lead all Google Ads initiatives, including Search, Display, and Performance Max
Craft optimal keyword lists, manage negative keywords, and continuously refine bidding strategies
Develop compelling ad copy and leverage available ad extensions to improve Quality Score and CTR
Provide hands-on management and optimization of ad campaigns to ensure conversion efficiency
Oversee all paid social campaigns on Facebook and Instagram
Develop detailed audience targeting strategies using demographics, interests, behaviors, custom audiences, and lookalikes
Advise on creative best practices for images and video ads that resonate with the target audience
Recommend the most effective campaign objectives to meet specific business goals (e.g., Lead Generation, Conversions)
Provide strategic direction and hands-on guidance for paid campaigns on other platforms, including YouTube Ads and TikTok Ads, ensuring a cohesive and integrated media mix
Work closely with content and SEO teams to develop strategies for organic traffic growth
Overseeing keyword research, content gap analysis, and ensuring technical SEO recommendations are implemented to create a seamless synergy between paid and organic efforts
Must have expert, hands-on experience with Google Analytics 4 (GA4) and other analytics tools to track campaign performance, understand the customer journey, and provide actionable insights
Define and track key performance indicators (KPIs) and report on campaign success to leadership
Advise on leveraging tools like ListenLayer to enhance conversion tracking and inform audience creation for remarketing
Qualification
Required
Demonstrated success in managing and scaling paid campaigns on Google Ads (Search, Display, PMax) and Meta Ads (Facebook, Instagram)
Deep, hands-on knowledge of Google Ads tools and best practices
Strong analytical skills with a focus on ROI and measurable results
Driving successful digital media performance
Knowledge of other platforms like YouTube, TikTok, and Bing Ads
Familiarity with marketing automation systems, CRM, and web analytics platforms like GA4
Adept at interpreting data and translating insights into actionable strategies
Exceptional communication and leadership skills
Minimum BS/BA in Marketing, Business, or a related field, or equivalent work experience
5+ years of experience in a performance marketing role, with a strong focus on paid media and digital marketing
Experience succeeding in in a performance-driven role, preferably in a fast-paced or agency environment
Proven history of using analytics to drive strategic decisions
Preferred
Experience within a multi-unit consumer services business
Experience working in a private equity-owned or fast-paced, growth-focused organization
Experience with Optmyzer, ListenLayer, and advanced GA4 features
Previous agency experience
Benefits
Bonus eligibility
Health, dental, vision and life insurance plan options
Short term and long term disability insurance
Voluntary Aflac supplemental insurance plans at discounted rates
401k with employer matching
Paid Time Off
Discounted rates on pet insurance
Discounts on products and services through LifeMart
Development, training and company-sponsored events
Company
Emler Swim School
Emler Swim School is proud to be part of Emler Swim and Gymnastic Schools, a growing network of schools rooted in safety, building confidence, and creating positive experiences in every step, stretch, and splash.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Morgan Stanley
2022-10-21Private Equity
Leadership Team
Marti Diaz
Chief Human Resources Officer
Recent News
2022-12-16
Private Equity Wire
2022-10-25
Company data provided by crunchbase