Surge Staffing · 9 hours ago
Social Media Specialist
Columbus, OH
Full-time
Onsite
Mid LevelSurge Staffing is seeking a highly skilled Social Media Specialist to lead and execute dynamic, results-driven social media strategies. This role will focus on developing, refining, and optimizing social media campaigns across various platforms to drive business objectives through strategic planning.
DeliveryHuman ResourcesInformation TechnologyStaffing Agency
Responsibilities
Social Media Strategy Development: Create, implement, and optimize comprehensive social media strategies and content to achieve brand and business goals. Tailor strategies for different platforms (e.g., Instagram, Twitter, LinkedIn, Facebook, TikTok, etc.), aligning with the overall marketing strategy
Content Planning & Calendar Management: Develop content calendars based on strategic goals, audience insights, and key messaging. Ensure that content aligns with brand voice and drives meaningful engagement
Audience Analysis & Insights: Continuously monitor and analyze audience behavior, trends, and competitor activity across platforms to inform strategy. Leverage analytics tools to identify growth opportunities and optimize campaigns
Campaign Performance Tracking: Track and report on the performance of social media campaigns using key performance indicators (KPIs). Make data-driven adjustments to strategies to improve outcomes
Collaboration: Work closely with internal teams, including content creators, copywriters, and other marketing professionals, to ensure consistent and effective strategy execution
Trend Monitoring: Stay updated on emerging social media trends, platform algorithm changes, and best practices to keep strategies fresh and relevant
Brand Alignment: Ensure all social media initiatives align with the overall brand voice, mission, and values
Any other responsibilities requested by management
Qualification
Required
Proven experience as a Social Media Strategist or similar role, with a strong portfolio demonstrating successful social media campaigns and strategies including both photo and video
Deep understanding of social media platforms, analytics, and tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.)
Strong ability to analyze data and use insights to improve strategy
Excellent communication, project management, and organizational skills
Ability to think creatively and strategically while balancing long-term goals with short-term outcomes
Knowledge of social media trends, audience behavior, and best practices
Preferred
Experience in paid social media strategy and ad campaign management
Experience with Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator)
Familiarity with SEO principles and how they apply to social media
Company
Surge Staffing
Surge Staffing is a staffing and recruiting company providing staffing and recruiting solutions.
Founded in 1996
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ryan Mason
President
Company data provided by crunchbase