Homestead Studio · 7 hours ago
Performance Creative Strategist
United States
Full-time
Remote
Mid LevelHomestead Studio is a creative agency that leverages data to enhance video storytelling for direct-to-consumer clients. The Performance Creative Strategist will analyze brand identities and performance data to create effective advertising strategies, ensuring high-quality creative output and client satisfaction.
AdvertisingContent MarketingDigital MarketingSocial Media
Responsibilities
Become an expert on each brand in your book of business, mastering their branding, tone of voice, and product offerings
Analyze client questionnaires to gain deep insight into brand identity, product features, customer profiles, and the psychological drivers behind purchasing decisions
Conduct customer and brand research, as well as social listening and competitor analysis
Write conversion-focused direct response ads, ad briefs, shot scripts, and shot lists for our clients, primarily direct-to-consumer brands
Identify content gaps and develop strategic, actionable roadmaps to address them
Collaborate with designers, reviewing ad quality, and ensuring creative excellence
Send and manage client approvals, incorporating feedback into final deliverables while maintaining project momentum
Outlining testing variables, presenting hypotheses, and executing creative based on those insights
Analyzing ad performance data and incorporating findings into future creative strategies
Report weekly on creative performance, emerging trends, and strategic recommendations to account managers
Qualification
Required
Facebook and Instagram product knowledge is required; familiarity with TikTok is a strong plus
Genuine interest in performance marketing and direct response advertising
Solid grasp of ad copy best practices with a track record of crafting compelling hooks that drive results
Graphic design experience is not required, but design best practice knowledge is expected for QA outputs
Passion for continuous learning and staying ahead of industry trends
Preferred
Bachelor's degree in a related field or equivalent professional experience preferred
Experience collaborating effectively within a remote team environment is a plus
Hands-on experience in media buying and/or managing social advertising platforms preferred, with demonstrated ability to plan, execute, and optimize campaigns
Bonus: Experience with software like Motion, Foreplay, ClickUp, Slack, etc
Benefits
Health, Dental & Vision (fully covered by Homestead) + 401K matching available
15 Days PTO (prorated based on start date), plus 11+ paid holidays
Wellness credit benefits
Diverse and forward-thinking environment
Exciting career growth opportunities
A company culture that values freedom, responsibility, and impact-driven work
Company
Homestead Studio
Homestead Studio is a digital marketing agency.
Founded in 2019
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Riley Trotter
CEO / Partner
Zach Stuck
Founder
Company data provided by crunchbase