G2 Startup Advisors · 5 hours ago
Growth Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
8+ years expG2 Startup Advisors is a high-growth digital health marketplace seeking a hands-on Growth Marketing Manager to own and scale its consumer acquisition engine. The role focuses on executing marketing campaigns, analyzing performance, and optimizing growth strategies while collaborating with senior marketing leadership and product teams.
AdviceConsultingHuman ResourcesStaffing Agency
Responsibilities
Own consumer growth end-to-end, driving qualified traffic and optimizing the journey from site visit through conversion (engagement, messaging, or booking)
Lead SEO and organic growth strategy and execution, including keyword research, content development, on-page optimization, and performance tracking as a primary acquisition channel
Manage and execute additional growth channels including organic social, paid media, and affiliate/referral partnerships, prioritizing based on ROI and performance
Execute hands-on growth initiatives daily — launching campaigns, publishing content, creating social and video assets, and iterating quickly based on results
Design, launch, and analyze A/B tests across acquisition and conversion flows (landing pages, messaging, user journeys, funnel improvements)
Partner closely with Product to improve conversion rates and user experience using data, experimentation, and qualitative insights
Own growth analytics and reporting, translating performance data into clear insights and actionable next steps
Continuously identify growth opportunities by diagnosing underperformance, forming hypotheses, and executing experiments
Manage online reputation and consumer feedback across review platforms and social channels
Qualification
Required
8+ years of experience in growth marketing, performance marketing, or consumer marketing
Deep hands-on expertise in SEO and organic acquisition strategies
Experience executing across paid media, social, and affiliate channels
Strong ownership mindset — able to take initiatives from idea through execution and optimization
Data-driven approach with experience in experimentation, A/B testing, and conversion optimization
Experience collaborating closely with Product and Engineering teams
Ability to prioritize effectively, move quickly, and operate independently in a fast-paced environment
Preferred
Bonus: experience in marketplaces, healthcare, or consumer platforms
Company
G2 Startup Advisors
G2 Startup Advisors is a human resources consulting company that offers executive search, talent acquisition, and advisory services.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase