WTW · 10 hours ago
Individual Marketplace Business Development Manager
555 17th Street, Denver, CO, 80202, US
Full-time
Hybrid
Mid Level
$100K/yr - $130K/yrWTW is a company focused on business development in the Individual Marketplace, seeking a Business Development Manager to enhance lead generation and support sales initiatives. The role involves qualifying leads, maintaining CRM data integrity, and collaborating with marketing and sales teams to drive business growth.
ConsultingInformation TechnologyInsuranceMedicalService Industry
Responsibilities
Review leads, either generated directly from campaigns and/or triaged by the IM Marketing and Sales teams and categorize the leads; update in Dynamics
Qualify and develop leads that fit IM’s ideal client profile, as generated through outbound and inbound sales activities or by independent research; facilitate initial contact with potential clients to learn more about their needs and further prioritize follow-up activities. Pass qualified leads to the sales team or disqualify and document rationale
Leverage data and toolsto help sales teams prioritize high-potential prospects; evaluate leads to determine their readiness for seller introductions; collaborate with leadership to direct leads to the most suitable sellers for advancement of the sale
Review client information for potential leads in Dynamics to determine other areas of work and suggest/generate cross-sell opportunities
Support sellers in follow-up business development activities
For qualified leads, provide prospect brief to assigned consultant/senior seller
Provide feedback to marketing and commercialization teams on the effectiveness of campaigns; partner with marketing colleagues to ensure inbound leads from events and activities are effectively qualified
Track and document campaign-related activities and opportunities in the CRM to support accurate ROI analytics and measure campaign success
For defined prospect segments, develop leads through business development outreach
Maintain CRM data accuracy and integrity. Provide training and ongoing support to senior sellers on lead qualification/disqualification and conversion process to optimize CRM usage for sales prospecting activities and ensure accurate sales pipeline
Provide reporting to leadership on prospecting activities (e.g., number of leads fielded, qualification/disqualification, conversion to opportunities, trend analyses)
Develop/coordinate/support delivery of NA sales training related to lead generation / qualification
Train and oversee the activities of potential additions to the IM Business Development team
Qualification
Required
Passion for business development, sales, and/or sales operations; experience preferred
Demonstrates a willingness to experiment with new approaches and ideas. Proactively seeks out and develops creative solutions to problems
Using objections as learning opportunities to overcome, analyzing both successes and missteps to gain insights for future efforts. Shows resilience and adaptability in the face of change and ambiguity
Excellent communication skills, both written and verbal, with the ability to collaborate effectively with cross-practice and cross-business teams and leaders
Self-starter who can prioritize and manage multiple projects with potentially shifting needs and deadlines
Analytical, innovative thinker who feels confident raising ideas that will bring value to business; someone who is not afraid to ask questions to understand the bigger picture
Proven track record of adopting and mastering new technologies; familiarity with CRM systems, sales technology and lead generation tools
Excellent Microsoft Office skills, particularly Excel
Bachelor's degree or equivalent experience; HS diploma required
Preferred
Experience in working with retiree medical exchange solutions preferred
Benefits
Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
Retirement Benefits: Qualified contributory pension plan (if eligible) and 401(k) plan with annual nonelective company contribution. Non-qualified retirement plans available to senior level colleagues who satisfy the plans’ eligibility requirements.
Company
WTW
WTW is a global advisory and solutions company that helps clients around the world turn risk into a path for growth.
Founded in 1828
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2025-12-15Post Ipo Debt· $1B
2024-02-28Post Ipo Debt· $750M
2021-09-30Post Ipo Equity
Leadership Team
Andrew Krasner
Chief Financial Officer
Tom Finan
Senior Vice President / Cyber Tech E&O Insurance Broker
Recent News
Global Trade Review
2026-01-23
2026-01-17
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