Regional Sales Manager - Grocery (Retail Channel) jobs in United States
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Louisiana Fish Fry Products · 1 day ago

Regional Sales Manager - Grocery (Retail Channel)

positionOhio, United States
timeFull-time
remoteOnsite
senioritySenior Level
date5+ years exp

Louisiana Fish Fry Products is seeking a high-energy, results-driven Regional Sales Manager to lead sales and distribution growth for their product portfolio across the Midwest grocery channel. The role involves driving profitable volume growth, managing relationships with retail headquarters and brokers, and ensuring effective in-store execution.

Food and BeverageFood ProcessingSeafood

Responsibilities

Develop and execute annual, quarterly, and monthly business plans to achieve volume, revenue, and profit targets for the region
Serve as the lead point of contact for Retail/Distributor headquarters (e.g., Kroger, Meijer, Hy-Vee, Kehe) to secure new item authorizations, expanded distribution, and optimal shelf placement
Direct and manage third-party broker teams to ensure compliance with account plans, retail execution, and promotional strategies
Manage the trade spend budget to ensure ROI, overseeing deductions, and negotiating pricing within company guardrails
Utilize syndicated data (Nielsen/IRI/SPINS) and internal customer portals to analyze performance, identify opportunities, and mitigate competitive risks
Maintain a strong in-person presence in the market, conducting store audits to ensure merchandising compliance, and proper pricing
Partner with Marketing, Supply Chain, and Finance teams to forecast demand, resolve service issues, and align on product launches

Qualification

CPG sales experienceBroker managementAnalytical skillsFinancial acumenPowerPoint proficiencyExcel proficiencyStrategic planningEntrepreneurial mindsetLeadership

Required

5+ years of CPG sales experience on the food manufacturer side, with direct responsibility for grocery retail accounts
Bachelor's degree in Business, Marketing, or related field preferred
Proven experience managing brokers and distributors (e.g., UNFI, KeHE)
Strong analytical skills (Nielsen/IRI), financial acumen (P&L management), and proficiency in PowerPoint/Excel
Demonstrated ability to influence without authority and lead cross-functional initiatives
Ability to travel 30%–50% within the assigned region

Preferred

Experience in specific grocery categories (e.g., Center Store, Meat/Seafood)
Experience with EDLP and promotional strategies
Entrepreneurial mindset with a 'no excuses' approach to building a business

Company

Louisiana Fish Fry Products

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Louisiana flavor emerged over generations from a convergence of cultures united by our land and water.
dateFounded in 1982
location
Baton Rouge, Louisiana, USA
people-size201-500 employees
web-link
http://louisianafishfry.com

Funding

Current Stage
Growth Stage
Total Funding
unknown
2021-08-02Acquired

Leadership Team

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Gary Galeziewski
CFO
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Recent News

PR Newswire
LOUISIANA FISH FRY DEBUTS NEW DARK ROUX GUMBO BASE IN TIME FOR NATIONAL GUMBO DAY
2025-10-10
PR Newswire
Louisiana Fish Fry Joins Forces with GRAMMY-Winning Musician Trombone Shorty to Celebrate Louisiana Soul, Culture and Cuisine
2025-09-12
PR Newswire
Louisiana Fish Fry Appoints Joe Tuza as Chief Executive Officer
2025-08-01
Company data provided by crunchbase