Wellmark Blue Cross and Blue Shield · 12 hours ago
Marketing Campaign Manager
Des Moines, IA
Full-time
Hybrid
Mid Level
4+ years expWellmark, Inc. is a mutual insurance company dedicated to the well-being of its members across Iowa and South Dakota. They are seeking a Marketing Campaign Manager to oversee the execution of operational communications and marketing campaigns, ensuring clear and compliant messaging for members and agents alike.
Financial ServicesHealth InsuranceInsurancePersonal Health
No H1B
Responsibilities
Collaborate with Marketing and Corporate Communications teams and agency partners to plan multi-channel campaigns and bring them to life across channels and programs. Evaluate plans for schedule, scope, budgets, deliverables and delivery of defined objectives and goals
Lead the campaign execution for all assigned initiatives, working to meet defined goals and objectives. This includes: 1) initiating development of creative and seeing it through completion; 2) being a point of reference for any tactical deliverables; 3) reviewing materials for consistency and quality; 4) leading work across the Marketing and Corporate Communications team and vendors; 5) managing targeting criteria, distribution lists and all campaign deliverables to ensure seamless execution of campaigns as defined; and 6) adhering to all process and operational procedures and securing all necessary stakeholder and Legal approvals as defined. Projects could include, but are not limited to: emails, web, digital, direct mail, content, newsletters, marketing collateral, broker/client/member communications, operational communications, special events, and presentation materials
Update and manage the production of complex multi-channel, multi-version communications and marketing materials and comprehensive integrated campaigns
Use workflow, content management and email systems to support distribution of content via emails, digital newsletters and other channels
Manage vendor relationships for outsourced project components, including defining scope, managing deliverables, and facilitating information/learnings/etc., back to internal stakeholders. Work with vendors for optimal pricing and delivery
Coordinate and communicate progress against plan, and project issues and changes to the campaign team
Measure and report campaign effectiveness. Use data to monitor campaign performance and drive optimizations based on analytical insights
Represent Marketing on cross-functional teams to assist in executing strategic plans and deliver on defined goals and objectives
Demonstrate understanding of Wellmark’s products and services and apply knowledge to marketing execution
Follow documented team workflow, production cycles and approval processes. Maintain detailed project and tracking documentation
Proficiently use marketing technology stack to plan, execute, deploy and track success of campaign deliverables
Monitor marketing metrics and KPIs to track success of campaigns and initiatives and optimize efforts. Work with team to develop regular performance reporting, including comprehensive reports at close of campaigns
Proofread content thoroughly and edit materials to ensure language, tone and grammar are channel appropriate and in compliance with Wellmark’s brand guidelines. Responsible for ensuring compliance with Blue Cross and Blue Shield Association, and other regulatory entity guidelines
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing or related field, or direct and applicable work experience
Minimum of 4+ years of experience in consumer marketing, digital marketing, operational communications, or related field, including previous work developing and executing measurable marketing programs and initiatives
Strong project management skills
Strong attention to detail and accuracy
Demonstrated knowledge of marketing and promotion strategies, with an emphasis on product and service positioning, concept development or tactical execution
Data-driven mindset and strong analytical skills to plan and measure marketing performance
Proactive, self-starter and someone who thrives in a high-energy, fast-paced, ever-changing, collaborative environment
Strong verbal and written communication skills. Must articulate information accurately to internal and external stakeholders, including leadership, as well as represent Wellmark's brand with professionalism. Demonstrates sound judgment, critical thinking, and poise in all situations
Excellent organizational skills with the ability to prioritize workload
Advanced ability to cultivate peer and key stakeholder relationships in order to influence others and drive results. Demonstrated ability to collaborate cross-functionally
Proficiency with MS Office – e.g., Outlook, Word, Excel, PowerPoint
Preferred
Health insurance experience and/or experience selling consumer insurance products
Experience working with third-party sales channels as a growth driver
Experience in digital marketing programs and related tools/software, especially Adobe Experience Cloud (Marketo, CJA, WorkFront, etc.)
Experience in operational communications, including flawless execution of direct mail
Company
Wellmark Blue Cross and Blue Shield
Wellmark Blue Cross and Blue Shield and its subsidiaries provide health coverage to more than 2 million members in Iowa and South Dakota.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
John Forsyth
Chief Executive Officer
Andrew Neller
Deputy Chief Information Security Officer
Recent News
2022-02-18
Company data provided by crunchbase