Breakthru Beverage Group · 17 hours ago
Spirits New Business Development Specialist (East Bay)
Oakland, California
Full-time
Onsite
Mid, Senior Level
$77K/yr - $104K/yr
5+ years expBreakthru Beverage Group is seeking a Spirits New Business Development Specialist to drive volume, share, and profit growth in multi-unit accounts. The role involves managing relationships with buyers, developing annual plans, and executing promotional events to maximize brand visibility.
Wine And Spirits
Responsibilities
Maintains key accounts by effectively communicating marketing plans, developing and maintaining relationships with key influencers of purchasing in multi-unit accounts, presenting new products, executing on promotional events where appropriate, and conducting business reviews as prescribed by management
Lead development of annual plans for key accounts that state agreed brand and consumer strategies and ensure the delivery of business goals
Employ strategies that strengthen position to be the wholesaler of choice in the account’s planning processes
Educates account staff on priority brands by administering instructional staff training seminars and business/category insights where appropriate
Manage and evaluate all promotional spending by account priority with regards to performance and implement corrective business building actions
Assist in the development of account specific presentations as well as goals for volume, profit, distribution, and merchandising promotion execution
Proactively participate in strategy briefing sessions while continuously providing feedback on program executions, effectiveness and generating problem solving ideas where applicable
Drive volume and profit growth of multi-unit accounts
Obtain and communicate updated market competitive information
Understands company pricing and product programming information on a monthly basis by reviewing and maintaining accurate and up to date records
Understands competitive pricing and product programming by reviewing pricing schedules and surveying accounts
Manages supplier surveys by planning routes, pre-surveying accounts, conducting survey with supplier, recapping the survey, executing follow-ups, and scheduling Sales Representatives if appropriate
Establish and present merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
Produces POS including, but not limited to, signage and wine and cocktail lists by leveraging BBG Digital Capabilities
Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate
Assists event-marketing manager by helping to organize, solicit, and execute events and brand promotions to maximize brand visibility
Has overlay account management, similar to an ADS in SAP with expanded reporting needs
Other duties, as assigned by the jobholder’s supervisor, may also be required
Qualification
Required
Bachelor's degree in related field and/or equivalent training and work experience
Minimum of 5 years' experience in sales
Proficient PC skills using MS Office and other various computer programs including presentation software
Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
Analytic and Reporting skills
Utilize sound judgement and problem-solving skills
Ability to work in fast-paced, high-volume, team environment
Preferred
Supervisory experience
Relevant cross-functional experience (finance, operations, IT, HR, project management, etc.)
Possess a valid driver's license
Benefits
Medical (HMO & PPO)
Dental
Vision (PPO)
401(k) matching
Annual PTO Accrual and holidays
Rollover Flexible Spending Accounts (FSAs)
Free Life and AD&D Insurance
Employee Assistance Program
Company
Breakthru Beverage Group
Breakthru Beverage Group is a groundbreaking, family-owned beverage distributor delivering the world’s most distinctive beer, wine.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Bené
President & CEO
Melissa Calderwood
EVP & Chief Financial Officer
Recent News
2025-11-14
Food & Drink Business
2025-10-16
Company data provided by crunchbase