Capital One · 1 day ago
Principal Associate - Mainstreet Customer Marketing (Hybrid)
Richmond, VA
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $125K/yr
4+ years expCapital One is seeking a data-driven and innovative Principal Associate to join the Mainstreet Customer Marketing team. This role offers the opportunity to drive Customer Engagement and Financial Health programs through end-to-end marketing ownership, leveraging lower-funnel marketing channels and advanced marketing capabilities.
Financial Services
No H1B
Responsibilities
Define the strategic vision, including long and short-term roadmaps, for the Customer Engagement and Financial Health programs
Influence internal decision-makers by crafting and delivering formal recommendations through excellent communication
Identify and lead near-term testing opportunities to drive program growth
Direct the development and execution of testing initiatives across lower funnel channels (email, app, push)
Partner closely with analysts to evaluate business performance, uncover new opportunities, and refine strategies
Collaborate effectively with cross-functional teams, including analysts, creative, operations, and legal
Proactively share learnings and best practices
Qualification
Required
Excitement about customer engagement marketing and financial literacy!
The ability to balance high-level strategic vision setting with an acute attention to details
Experience developing creative briefs, leading creative processes, and effectively collaborating with internal creative teams and external agencies
Proven experience in lower-funnel direct response campaigns (email, app, push)
Experience leveraging data, metrics, and insights to inform strategy, drive results, and foster continuous learning
A curious mindset for researching consumer attitudes, behaviors, and market trends
Highly effective written and verbal communication skills, with outstanding presentation abilities
Strong working knowledge of the Google Suite (Docs, Slides, and Sheets)
Experience managing the details of multiple projects, meeting deadlines, and adapting to changing priorities while maintaining high-quality, accurate work
Bachelor's degree or military experience
At least 4 years of experience of lower-funnel marketing experience (email, app, push)
At least 4 years of experience in planning, executing and analyzing marketing programs
At least 4 years of experience managing creative processes and partnering with creative teams
Preferred
At least 5 years of experience working with cross-functional teams in a matrixed environment
At least 5 years of experience working in an agile team environment
At least 5 years of experience in financial services marketing (customer marketing preferred)
Benefits
Performance based incentive compensation
Cash bonus(es) and/or long term incentives (LTI)
Comprehensive, competitive, and inclusive set of health, financial and other benefits
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Daniel Arellano
Senior Vice President, Business Cards and Payments
Justin Burch
Senior Vice President
Recent News
2026-01-25
2026-01-25
2026-01-25
Company data provided by crunchbase