Zurn Elkay Water Solutions · 4 hours ago
Director of Channel Marketing
Milwaukee, WI
Full-time
Onsite
Director/Executive
12+ years expZurn Elkay Water Solutions Corporation is a values-driven company focused on integrity and employee development. The Director of Channel Marketing will shape and execute marketing strategies to drive business growth and increase brand visibility, acting as a liaison between sales and marketing teams.
ConsultingManufacturingWaterWater Purification
Responsibilities
Execute Go-to-Market Channel Strategy: Build and nurture strong relationships with sales partners to plan and execute strategic go-to-market plans, playbooks, and campaigns for both internal teams and our independent third party rep agencies. Responsible for creating a channel and national account marketing programs and support initiatives that aligns with the sales plan and forecast, covering brand, merchandising, and promotional strategies, all supported by clear goals, objectives, and business metrics
Co-op Strategy Management: Lead partner marketing programs that drive sales and bring the brand experience to local markets. Develop multi-year marketing strategies and integrated plans that include merchandising, incentive programs, promotional plans, selling tools, and distribution strategies designed to drive revenue. Identify key partnership opportunities, manage budgets, and oversee calendars for commercial partners to drive KPIs
Measure & Communicate Impact: Track the effectiveness and ROI of marketing programs, promotions, and initiatives, providing timely insights and recommendations to General Managers and senior leadership
Sales Enablement & Customer Support: Provide strategic guidance and marketing support to sales teams, empowering them to promote Zurn Elkay products effectively and in alignment with channel objectives. Collaborate with product marketing and sales teams to deliver the best resources and events for product and brand positioning. Oversee Event Marketing, including Trade Shows and Partnerships, to generate awareness and leads. Develop KPIs and implement a reporting system to track the effectiveness of marketing programs. Lead continuous improvement initiatives and address any gaps in performance
Marketing Communications: Develop and lead a communication strategy for product updates and events. Oversee the rep portal and manage weekly communications. Actively gather and incorporate Voice of Customer (VOC) feedback for ongoing adjustments and improvements
Ensure Program Profitability & Compliance: Review and assess the financial performance of channel programs to ensure alignment with internal guidelines and profitability targets
Integrated Marketing Leadership: Lead and develop a team of strategic marketers, working closely with demand generation, product marketing, and regional sales teams. Ensure a cohesive and integrated marketing strategy that drives revenue growth and market success
Monitor Market Dynamics: Stay ahead of industry trends, market sizing, and competitor activity to inform strategic decisions and proactively address product and promotional gaps
Engage in Industry Leadership: Represent Zurn Elkay at trade shows, seminars, and professional events to promote the brand, share best practices, and identify new business opportunities Travel to customers, suppliers, trade shows and in-market events as needed, up to 30%
Qualification
Required
Bachelor's degree in Marketing, Business or related field is required
12+ years of strategic channel marketing and managing a team
Experience in sales, a plus
A positive influencer who thrives in a fast paced, evolving environment and is skilled and driving progress and transformative change
Strong ability to navigate organizational boundaries and build relationships to achieve objectives
Able to travel up to approximately 30% of time
Benefits
Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Up to 3 weeks starting Vacation (may increase with tenure)
12 Paid Holidays
Annual Bonus Eligibility
Educational Reimbursement
Matching Gift Program
Employee Stock Purchase Plan – purchase company stock at a discount!
Company
Zurn Elkay Water Solutions
Zurn Elkay Water Solutions is a supplier of clean water products for the residential, commercial, education, and industrial sector.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2012-03-30IPO
Leadership Team
Craig Wehr
Advisor to Chief Executive Officer
David J Pauli
Chief Financial Officer
Recent News
MarketScreener
2025-11-11
Company data provided by crunchbase