Victorinox · 19 hours ago
Public Relations Manager
Monroe, CT
Full-time
Onsite
Mid, Senior Level
5+ years expVictorinox, maker of the original Swiss Army Knife, is seeking a seasoned, strategic, creative, and analytical communications professional. The Public Relations Manager will manage PR, influencer, and affiliate initiatives to amplify brand awareness and cultivate media relationships across Victorinox, Wenger, and Epicurean brands.
Consumer GoodsManufacturingRetailShopping
Responsibilities
Contribute to the development and implementation of publicity strategies for all Victorinox product categories, as well as Epicurean
Manage the PR agency for Watches and Travel Gear, owning strategy and execution
Responsible for influencers and events in the Watch and Travel Gear categories, from concept to execution and ROI
Develop and follow a multi-channel editorial strategy in partnership with PR agency to ensure both quality and quantity of desired press
Responsible for direct PR efforts for HoReCa/Foodservice, Slaughter and Corporate business
Contribute to the identification and implementation of new strategies to adapt to the changing media and influencer landscape
Influencer research for omni-channel platforms
Execute PR and influencer reporting for all categories
Develop seasonal press stories and pitches across the Victorinox portfolio
Execute briefs and sponsored content for paid media
Keep master pitch decks up to date with stand-out PR and influencer activities
Create email communications to retailers and prospects with top-tier PR and influencer features
Support management of budgets across all PR and Influencer activities
Execute affiliate marketing and corresponding reporting
Order and track product samples for press and influencers
Research and maintain relationships with influencers for owned categories
Execute day to day responsibilities including but not limited to:
Analyzing all media coverage of the organization and drafting appropriate responses
Create and manage media lists across brand portfolio
Upload press to Global reporting system
Follow topical news stories and monitor competitor news for communication to key stakeholders
Support in managing media appointments for Tier 1 tradeshows
Additional tasks as requested
Qualification
Required
5+ public relations experience
BA degree in related field
Excellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasively
Attention to detail and organization; ability to meet deadlines
Action-oriented, focused on quality output
Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
Creative thinker with a positive, entrepreneurial attitude; Flexible and adaptable
Strong knowledge of Microsoft Office suite and Cision
Ambassador: Representing Victorinox products and values with passion and integrity
Preferred
PR agency experience preferred
Company
Victorinox
Victorinox produces and sells unique and quality products that are of practical use for every day's adventures.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Doug Imri
Vice President North America DC Operations
Julia Filimon
DIRECTOR OF TRADE AND SHOPPER MARKETING
Recent News
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