Marketing Program Specialist - Senior jobs in United States
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Intermountain Health · 13 hours ago

Marketing Program Specialist - Senior

Intermountain Health is a leading healthcare organization, and they are seeking a Senior Marketing Program Specialist to enhance the experience of their provider-related programs. This role involves developing and editing content for communications, collaborating with program leaders, and ensuring compliance with regulatory standards.

Health Care

Responsibilities

Writes effective, engaging, and creative content for all audiences including prospective providers and groups and internal employees. Collaborates with clients to research and complete projects as requested. Provides writing assistance and mentoring to executives and colleagues. Provides communication strategy and oversees high-level communication projects for Select Health. Leads the writing team to ensure content is audience appropriate, and meets all regulatory and brand standards. Develops, writes, and manages key messaging for programs such as the Marketing Content Library, talking points, and scripts for various audiences; these may be highly visible, detailed, or otherwise sensitive communications that often require coordination with executive-level employees and multiple departments and/or stakeholders within Select Health or Intermountain Healthcare
Uses project management software to coordinate and complete projects for clients as requested. Using marketing project tracking software, creates project plans for prioritized initiatives to ensure marketing resources are appropriately allocated to meet deadlines and budgets. Provides status reports to marketing managers and internal client business owners, as appropriate. Participates in strategic and project management planning for the Provider Comms and Experience department
Uses cloud-based tool to edit Select Health publications, communication, and marketing material to ensure focus on voice of the provider, adherence to company style guide, grammatical correctness, language consistency, style, flow, accuracy and clarity, appropriate literacy levels, and accurate reflection of the company brand
Maintains an in-depth understanding of Select Health insurance products, services, guidelines, and policies. It oversees the editing process and final editing of all Select Health provider program publications, communication, and marketing materials. Occasionally collaborates with and provides guidance for vendors. Serves as communications team liaison and counsel to senior-level executives, providing advice on communication projects, presentations, and participating in the development and execution of communication strategies. Provides mentoring, training, and direction to communications team employees and may partially supervise junior team members

Qualification

Project ManagementHealthcare ExperienceCommunication StrategyContent CreationVerbal CommunicationTeam LeadershipCollaborationMentoring

Required

Bachelor's degree in communications, English, journalism, marketing, or public relations. Degree must be obtained through an accredited institution. Education is verified
Six years of experience in writing, editing, and proofreading in journalism, marketing, communications, public relations, or with an ad agency
Two years of professional experience in business communications
Two years of health insurance or healthcare industry experience
Demonstrated excellent writing and verbal communication skills
Demonstrated excellence in project management and program experience development
Demonstrated detailed understanding of the Select Health products and services
Demonstrated advanced knowledge of work processing and other office software, desktop publishing programs, and multi-media presentation tools

Preferred

Master's degree in communications, marketing, English, or related communications field
Work experience in a health care setting
Demonstrated ability in creative writing
Project management experience
Able to communicate and counsel others about projects and requirements
Ability to present various lines of stakeholders including senior level executives

Benefits

A generous benefits package that covers a wide range of programs to foster a sustainable culture of wellness that encompasses living healthy, happy, secure, connected, and engaged

Company

Intermountain Health

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Intermountain Health is a Health Care cantre.

Funding

Current Stage
Late Stage

Leadership Team

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Brandon Plewe
Director of Development - Wasatch Back
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