Relay · 12 hours ago
Account Based Marketing Manager
Raleigh, NC
Full-time
Hybrid
Mid Level
3+ years expRelay is a cloud-based technology platform that helps frontline teams improve communications and productivity. They are seeking a strategic, results-driven ABM Manager to lead and scale their Account Based Marketing program, focusing on campaign design, execution, and performance measurement while collaborating closely with sales teams.
Communication HardwareGPSProductivity ToolsSoftware
Responsibilities
Create the "playbook" for our Tier 1 (1:1) and Tier 2 (1:few) motions
Coordinate closely with Growth Marketing for needs within Tier 3 (1:many) accounts
Act as a strategic partner in complex deal cycles
Actively participate in weekly pipeline reviews and territory planning meetings
Deliver high-impact sales assets and tailor commercial narratives for specific personas
Create bespoke Champion Decks to help internal advocates sell on our behalf
Build regional or logo-specific plays that resonate with local market realities
Serve as Marketing's "eyes and ears" on the ground
Partner closely with the Product team and Product Marketing to synthesize deep segment knowledge
Cycle insights back to Content Marketing and Growth Marketing to inform our thought leadership roadmap and campaign planning
Work with Sales and Customer Success cross-functional team members to identify happy customer champions
Monitor and analyze the effectiveness of ABM campaigns and provide actionable insights for optimization
Partner with RevOps to ensure the "dark funnel" is illuminated
Qualification
Required
3-5 years of experience in ABM, field marketing, or sales acceleration
Strong understanding of ABM platforms (AdRoll, Demandbase, etc) and CRM systems (Hubspot)
You know how to leverage ABM platform intent data to prioritize accounts that are showing early buying signals
Partner with RevOps to create pipeline views in Hubspot that help the team understand stages of engaged (pre-pipeline) accounts, drivers of influenced pipeline, and drivers of stalled deal acceleration
You are an entrepreneurial self-starter who is comfortable with ambiguity
You thrive in a fast-paced environment and want to build a program, not just run a pre-existing one
You don't wait for sales to ask for help
You have the intuition to look at your target accounts, spot a gap, and proactively design a marketing play to fix it
Exceptional communication and presentation skills
You can confidently challenge the status quo and articulate complex strategies to both sellers and leadership
Bachelor's Degree or equivalent experience in a related field
Roughly 25% travel within NAM and LATAM can be expected
Benefits
100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability and Life Insurance benefits for you and those who depend on you
Generous Paid Time Off
401(K) Savings Plan + Company Match
Baby Cash Reward + Paid Parental Leave
Wellness Perks, including a world-class onsite fitness center with instructor led classes + locker room as well as endless outdoor amenities whether tennis, basketball, cycling, or pickleball is your jam
Free Snacks and Fun Times
Latest tech, standing desks, and all the accessories and software you need to succeed in your role
Company
Relay
Relay is a cloud based communication platform that offers team communications, operational insights, and workers safety for the leaders.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$48MKey Investors
G2 Venture Partners
2024-06-10Series B· $35M
2023-04-26Series A· $13M
Leadership Team
David Morken
Co-Founder, Chairman
Sai R.
CTO, Relay
Recent News
BusinessCloud
2025-12-24
2025-11-22
Company data provided by crunchbase