PremiStar · 4 hours ago
Regional Director of Sales - North Region
PremiStar is seeking an experienced Regional Director of Sales Operations to elevate construction solutions and service sales performance across the North Region. This role will focus on strengthening the sales culture, improving execution, and driving growth across all business units in the North Region.
CommercialHeating Ventilation and Air Conditioning (HVAC)Home ImprovementIndustrial
Responsibilities
Lead, develop, and manage the North Region’s technical solutions and service sales teams
Strengthen and scale a winning service sales culture across all North Region business units
Drive achievement of Regional Bookings Goals and contribute directly to revenue and EBITDA growth
Ensure alignment between sales and operations to improve execution, customer outcomes, and profitability
Develop and execute core services go‑to‑market strategies supporting Organic Service Growth
Institutionalize XOi to support sales for end-of-life assets, improve lead quality, and enhance technician-to-sales handoffs
Enforce a 3:1 factored pipeline ratio for all sellers and drive weekly pipeline reviews
Implement Sandler selling methodology to provide deal coaching for Top 5 opportunities per BU across Construction, Direct to Owner, and Service Agreements
Improve sales process discipline, pipeline management, forecasting accuracy, and CRM adoption
Collaborate with BU GMs, Service leaders, Finance, and HR to drive continuous improvement in sales operations
Support pricing discipline, customer targeting, account planning, and strategic opportunity capture
Qualification
Required
High School Diploma, GED or Equivalent experience
Proven success leading sales teams in HVAC Service, technical solutions, or related high-ticket service industries
Strong understanding of how sales and operations collaborate to drive customer satisfaction and profitable growth
Expertise in pipeline management, maintaining 3:1 coverage, and improving forecast accuracy
Experience with Sandler or similar consultative selling methodologies
Familiarity with XOi or equivalent field enablement platforms
Excellent leadership, communication, and coaching skills
Ability and willingness to travel 50–60% across the North Region
Company
PremiStar
PremiStar offers HVAC, building automation, and plumbing services.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Audax Private Equity
2021-07-27Acquired
2019-05-02Private Equity
Recent News
2025-10-22
Company data provided by crunchbase